Senior Consumer Marketing Insights Analyst

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

In this role you will mine and combine multiple data sources (retail, consumer, market, demographic, etc.) to provide powerful, action-oriented recommendations. Also you will support and drive the deployment and adoption of one or several areas of Demand Spaces in the assigned area (typically country or Business Unit).

How you will contribute

You will:

• Be responsible for governance and growth of the Demand Spaces data foundation and dashboards.
• Work closely with business teams to establish demand spaces in new markets, and continued support of existing one
• Leverage portfolio and growth insights derived from the Demand Spaces framework to challenge for growth opportunities for Mondelēz.
• In partnership with shopper, develop compelling customer selling stories.
• Provide PMO support for Demand Spaces, including stakeholder interviews, local/global project touchpoints, team workshops, topic specific discussions, dashboard training. Leads workstreams emerging out of the Demand Space framework (e.g. Customer stories, Equity/Comms, H&W, etc.)
• Provide analytical support at a local market level.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Consumer-centric, seasoned Insights and Analytics professional, with passion for driving the business
• Experience in Insight and in Business Areas (Marketing, Innovation, Trade, Sales)
• Experience working directly with Marketing teams and designing, executing, and analyzing primary & secondary data sources
• Demonstrated experience using design thinking/Agile methodologies principles to identify and surface innovative business opportunities
• Strong leadership and influencing profile
• Strong collaborator: Interested and motivated by working with others

In this role you will mine and combine multiple data sources (retail, consumer, market, demographic, etc.) to provide powerful, action-oriented recommendations.

How you will contribute

You will:

• Effectively deploy brand / category / area insights in the context of global frameworks. Ensure relevancy and integration.
• Leverage globally implemented U&A and market structure tools to look for regional and local consumer, shopper, market and snacking insights and to challenge for growth opportunities for Mondelēz. Ensure that global and regional best practices are shared.
• Be a partner to Brand Marketing in the shaping of the Annual Contract across the different areas.
• Generate behavior changing insight and identify effective levers of growth on the category / brand/ country portfolio, including innovation and equity.
• Liaise with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping and consumer knowledge.
• Use Nielsen & Household-panel-data to identify drivers of brand / business performance, followed by clear communication towards business teams.
• Provide understanding of performance of advertising activities and development of Brand Equity.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Min. 5 years working experience in market research (preferably FMCG)
• Consumer-centric, seasoned Insights and Analytics professional, with passion for driving the business
• Experience designing, executing, and analyzing primary & secondary data sources
• Demonstrated experience using design thinking/Agile methodologies principles to identify and surface innovative business opportunities
• Ability to partner and communicate well with marketing, sales, and external agencies.
• Strong leadership and influencing profile
• Strong collaborator: Interested and motivated by working with others
• Excellent presentation and communication skills to present findings and insights clearly.
• Fluency in English and fluent in one of the 2 languages, French or Dutch
• Able to synthesize data from different sources into a well-structured story with clear implications and to transform research learnings into business recommendations.
• Passion for consumers and shoppers, brands and research.
• Curiosity to discover, test and learn new research methodologies.
• Ability to manage multiple tasks and deadlines.

The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland .

No Relocation support available

Business Unit Summary

At Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels like Cadbury, Milka and Alpen Gold chocolates, Oreo, belVita, LU and Tuc biscuits get safely into our customers hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularDemand SpacesInsights