Field Marketing Partner

What will you be doing?

• Demand & Lead Generation (Prospects & Candidates): Develop and execute creative and effective marketing programs targeting medium to large enterprises, utilizing social media, trade shows, and other relevant channels to convert potential candidates and prospects into leads.
• Sales Enablement: Deliver go-to-market solution/use case support materials and training materials to support the sales team and enhance the buying experience.
• Account-Based Marketing: Collaborate with the Global Marketing Director, Business Managers, sales, and practice leaders to develop tailored campaigns for our key industry sectors.
• Tactical Sales Plays: Collaborate with the Business Development sales team to devise and execute tactical sales play campaigns.
• Event Management: Design and deliver event management programs, including trade shows, conferences, 1:1 networking meetings, round tables, and webinars, focused on our key solution areas, target industries, and buyer personas.
• Content Collaboration: Partner with practice leads and thought leaders to create engaging content such as blogs, whitepapers, and articles.
• Digital Optimization: Coordinate with the digital marketing lead to optimize the web and social media experience for the global and local market.
• Agency Coordination: Manage relationships with marketing, event, content, and design agencies as needed.

Requirements

What do you bring to the table?

• Communication: Excellent written and verbal communication skills in both Dutch and English.
• Education: A Master's or Bachelor's degree in media, communications, marketing, or equivalent experience.
• Proven experience: 3-5+ years of experience developing B2B digital and event-driven demand generation campaigns.
  • Ideally within IT services, and a big plus if in sectors like Cyber Security, Quality Engineering, Device and Software Testing, SaaS, and similar industries.
• MarTech tools: Experience with Salesforce.com Marketing Account Engagement email marketing tool and/or other marketing automation tools.
• Technical skills: Advanced Excel skills and experience with Salesforce.com.
  • Basic experience with demand generation platforms. Examples include Salesforce.com Marketing Cloud Account Engagement, HubSpot, Demand Base, 6Sense, Cognisum, ZoomInfo, etc.
  • Ideally, you have knowledge or experience with a sales intelligence and prospecting platform like Lusha.
• Third-party lead gen collaborations: Experience executing content syndication and lead generation campaigns via platforms (e.g., BrightTalk and TechTarget, or others).
• Business development: Experience driving demand generation campaigns. Ideally targeting IT and security profiles in medium to large enterprises within sectors like telecom, media, energy & utilities, healthcare, finance, and consumer electronics.
• Creative campaigns: A proven track record of creating marketing programs that generate measurable demand and engagement.
• Analytical skills: Ability to measure and interpret data, demonstrating progress against goals.
• Remote work: Comfortable with remote work and autonomy.
• Some leadership experience (formal or informal)