Growth Marketing Manager

COLORS Bangla is Viacom18’s flagship Bengali General Entertainment Channel. With the tagline of ‘Natun Sopner Rong’ (the power of your dreams), COLORS Bangla weaves in the rich Bangla culture in its contemporary content.

Drawing inspiration from everyday stories and the much-vaunted intellect and values that define Bengalis, Colors Bangla epitomizes characters who are inspirational and aspirational but are rooted in Bengal’s culture and tradition – a combination of today’s emotions and tomorrow’s aspirations. An eclectic mix of fiction and non- fiction shows, COLORS Bangla’s content offering contains different hues of life – Nayika No.1, Pherari Mon, Ram Krishnaa, Sohag Chand, Tumpa Autowali and Tumii Je Amar Maa.

This role is responsible for driving viewer growth and Watch Time Hours (WTH) for Jio Cinema Bangla. The candidate will develop and execute data-driven growth strategies across various channels to acquire new viewers, convert existing social media audience, and retain users for long-term engagement.

What will you do?

• Growth Strategy for Jio Cinema Bangla:

• Develop and implement a comprehensive growth plan to achieve viewer and WTH targets

• Analyse viewer behaviour and market trends to identify growth opportunities

• Build and optimize the user acquisition funnel across various channels

• Social Media Audience Growth & Conversion:

• Design and execute performance marketing campaigns on social media platforms to acquire new viewers

• Develop strategies to convert existing social media followers into regular Jio Cinema Bangla viewers

• Content Strategy & Partnerships:

• Collaborate with the linear marketing team to create acquisition funnels leveraging Jio’s linear channels

• Develop strategies to convert viewers from specific language streams into regular viewers across all content categories

• Explore inorganic partnerships to expand reach and drive WTH

• Inventory Management & Utilization:

• Effectively utilize Jio’s digital and linear advertising inventory to optimize viewer acquisition efforts

Who should apply?

• Candidates with 8-10 years of relevant experience in OTT, Edtech, Fintech, or Service Tech industries
• Individuals with proven track record of successfully scaling up customer base in previous roles
• Strong understanding of digital marketing principles and best practices.
• Experience in developing and executing performance marketing campaigns.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.