Senior Manager - Social Media

Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.

On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.

JioCinema is available for Android, iOS, and for web users on [https://www.jiocinema.com>

What will you do?

• Championing the Brand on Social Media: Devise and execute comprehensive social media strategies to establish the brand as a beloved and captivating presence within the industry. Create compelling content that resonates with the target audience, nurturing brand affinity and loyalty
• Formulating Content Strategies for Title Marketing: Creating a GTM on social for each title and overseeing the approach and execution of the title across all social initiatives
• Outreach initiatives: Collaborate with content creators, influencers and third party channels to drive campaign awareness and brand building
• Analyzing Performance: Monitor and assess social media performance metrics to track engagement, growth, and campaign effectiveness. Utilize insights to refine strategies and optimize future campaigns
• Pioneering Innovative Campaigns: Conceptualize and execute groundbreaking social media campaigns, contests, and activations that amplify brand visibility and engagement
• Observing Trends and Adapting: Stay abreast of social media trends, emerging platforms, and shifts in user behaviour to adapt strategies and tactics accordingly
• Fostering Collaboration and Partnerships: Collaborate closely with cross-functional teams, including marketing, content, agency and other stakeholders

Who should apply?

• Candidates with 8-10 years of experience in Social Media Marketing, preferrably in Media and Entertainment space.
• Individuals with a profound understanding of social media platforms, trends, and industry best practices
• Individuals with a strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content
• Candidates with exceptional communication skills and the ability to authentically connect with a diverse range of online communities