Senior Director - Sales Planning

What you will do :-

• Optimize the pricing strategy Channel projects to maximize revenue and margins.
• Custodian & Publisher of all Revenue, Cost, Margin related MIS for the Internal stakeholders.
• Building understanding of the Broadcast Industry and clients through reports, trends, BARC Data and Imparting the same to the sales team.
• Weekly television ratings analysis, tracking and competition mapping for the YME + Movie genre, across active advertisers
• Identifying the key advertising movements shaping the genre and TG viewing habits
• Sharing viewership insights with the sales team on weekly basis
• Support ad-sales team with post analysis of client campaigns, FCT consumption trends, viewership trends, CPRP analysis
• Maintain regular weekly and monthly MIS
• Provide support on all macro level TV viewership projects/analysis required by business
• Collaborate and provide support as per requirement across BU’s various functions.
• Provide any support required for presentations and data analysis to the leadership team
• Coordinate and share data in different formats for Dashboards to central Sales Team
• Brand integration ideas against brand briefs