Workforce Marketing Specialist

The CDC Foundation’s Workforce Marketing Specialist is responsible for supporting the CDC Foundation Public Partnerships (PP) team in designing and organization a marketing campaign for CDC Foundation staffing services. The Marketing Specialist works directly with the Advancement PP and Internal Operations teams to understand market trends and target audiences, develop communications content and marketing materials and support conference expositions and speaking event preparation. The ideal candidate is a self-starter and able to effectively manage multiple priority projects in a fast-paced environment. Specifically, the Marketing Specialist works closely with the Advancement team to understand target audience and develop key marketing strategies and materials to generate portfolio growth. The Marketing Specialist will support the marketing campaign strategy and assist with planned communications to potential partners.

Salary Range: $75K-85K

Duties and Responsibilities

• In coordination with the Workforce Research Analyst, conduct market research on identified target audiences to understand priorities and design marketing strategy accordingly.
• Support the design and execution of a communications/marketing campaign, including the development of digital and print marketing materials.
• Ensure consistent CDC Foundation brand messaging and identity across all marketing channels. Coordinate with CDC Foundation Communications team to develop and maintain brand guidelines and marketing collateral.
• Develop and implement email marketing strategies to engage and retain existing partners.
• In partnership with Research Analyst and Director of Business Development, analyze Salesforce CRM data to identify opportunities for partner engagement and portfolio growth.
• Track conferences and major meeting events for registration deadlines and strategic planning purposes. Coordinate registration, logistics and marketing collateral for planned conferences.
• Work closely with Advancement, Internal Operations and Communications to align marketing strategies with team capacity and goals.
• Generate and present reports on the performance of marketing activities, using data to measure the effectiveness of marketing strategies. Commit to continuous improvement based on performance.

Qualifications and Skills

• Qualified candidates will have a bachelor’s degree in a related field with a minimum of three years marketing experience, preferably for a non-profit/government organization.
• Proven track record in developing and executing marketing campaigns.
• Proficiency in Microsoft Office Suite, Salesforce NPSP or other constituent relationship management systems, as well as email marketing software and tools like Salesforce Marketing Cloud. Experience with Adobe Creative Suite graphic design tools like InDesign and Photoshop, as well as Google Analytics.
• Experience developing marketing campaigns for local and state government and/or non-profit target audiences preferred. Develop, write and edit content for the appropriate channels, including case statements, one pagers, print, email, selected website pages and other materials.
• Demonstrated analytical skills to interpret market research data and report on campaign effectiveness.
• Creative thinking to develop innovative marketing campaigns to reach public sector audiences.
• Results-oriented, team player, collaborative and self-motivated. Able to work with multiple departments to propel the mission forward through innovation and initiative.
• Flexibility with a proven ability to handle changing business needs, multiple priorities and deadlines with attention to detail. Accountability for meeting goals, objectives and deadlines with a proactive attitude and approach to work.
• Exceptional inter-personal, verbal and written communication skills

About CDC Foundation

• The CDC Foundation helps the Centers for Disease Control and Prevention (CDC) save and improve lives by unleashing the power of collaboration between CDC, philanthropies, corporations, organizations and individuals to protect the health, safety and security of America and the world. The CDC Foundation is the go-to nonprofit authorized by Congress to mobilize philanthropic partners and private-sector resources to support CDC’s critical health protection mission. Since 1995, the CDC Foundation has raised over $1.9 billion and launched more than 1,300 programs impacting a variety of health threats from chronic disease conditions including cardiovascular disease and cancer, to infectious diseases like rotavirus and HIV, to emergency responses, including COVID-19 and Ebola. The CDC Foundation managed hundreds of programs in the United States and in more than 90 countries last year. Visit www.cdcfoundation.org for more information.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, age, mental or physical disabilities, veteran status, and all other characteristics protected by law.

We comply with all applicable laws including E.O. 11246 and the Vietnam Era Readjustment Assistance Act of 1974 governing employment practices and do not discriminate on the basis of any unlawful criteria in accordance with 41 C.F.R. §§ 60-300.5(a)(12) and 60-741.5(a)(7). As a federal government contractor, we take affirmative action on behalf of protected veterans.

The CDC Foundation is a smoke-free environment.

Relocation expenses are not included.