Senior Brand Copywriter

Who We Are

Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We want to make the journey easier.

We believe in the daily practice of love, and through our award-winning mobile app launched in October 2020, we've been helping couples connect in a fun, effective, and affordable way. Recognized as one of Google's Best Apps of 2020 and Apple App of the Day in January 2023, we proudly serve over 250,000 users daily, establishing ourselves as the #1 player in the relationship management category.

About the Role

Paired is looking for a Senior Brand Copywriter to take our brand voice to the next level. As our first in-house copywriter, you will own the Paired voice and be responsible for crafting clear, compelling and consistent communications. Reporting to the Head of Brand, this role will be primarily responsible for copy on all marketing campaigns. As we are still a small and nimble team, the Senior Copywriter will also work closely with the Product Team and take the lead on UX copywriting. This job is an excellent opportunity for a strategic writer with a strong POV who wants to make an impact on a growing brand.

What Your Role Encompasses:

• Take ownership for on-brand copy that engages, educates and resonates with users, ensuring it always feels fresh
• Develop compelling copy for brand marketing campaigns, performance ads, product feature releases, emails, blog posts and push notification copy
• Write and optimize content for performance media, awareness, and evergreen ad copy, focusing on achieving specific performance marketing goals
• Partner with the product team to support with UX copywriting, developing user-centered experiences and product descriptions that highlight key features, benefits, and specifications of our app
• Ensure quality, clarity, and consistency in all content and copy across all channels and assets
• Use insight and analytics to understand current performance and future opportunities
• Stay updated with copy trends and be innovative to draw the audience’s attention

Requirements

• Proven expertise as a brand marketing copywriter, preferably in startups focused on apps, subscription models, or digital products
• Flawless English writing skills, with a strong mastery of American English
• Exceptional attention to detail and a keen eye for proofreading
• Ability to translate creative direction from briefs into high-converting copy
• Experience in content ideation and pitching new ideas to enhance brand marketing efforts
• Eagerness to learn and take accountability for content design within our Product team (prior experience is a significant plus)
• Capable of working on your own while happily actively contributing to collaborative team efforts
• Self-motivated and adept at self-learning new skills
• Valid UK or European working permit or passport (no sponsorship required)

Benefits

What We Offer

• Yearly salary between £63-68k (role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country)
• Significant stock options
• Fully remote work setup from any European country within ±1 hour of London time
• 3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship

Hiring Process

• Application review
• Initial Call with Martin (our recruiter)
• Initial Call with your future team lead (Caroline, Head of Brand Marketing)
• Task Assignment - Complete a task at home, which you will present to Caroline and Anna (Head of Product)
• Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
• We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from

And one last thing…

Excited by our business but not sure if you meet the job criteria? Not to worry! If you feel you have that special something and could contribute to our mission, get in touch anyway. We are always looking to add great people and we know that you are more than your CV. We would encourage you to apply regardless as we don’t believe that ticking off a list of skills is the only thing that makes a great candidate.