Senior Product Marketing Manager

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.

What you will do:

• Gain an understanding of key personas, use cases, and value drivers for Coupa Supply Chain products
• Develop clear, concise, and compelling product positioning and messaging
• Enable sales and customer success organizations to effectively understand and articulate the value of Coupa’s offerings
• Create and manage the right set of sales tools, collateral, and enablement processes
• Develop and deliver insightful market and competitive intelligence
• Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
• Partner with Product Management to launch product releases, help shape product roadmap and vision, and drive product adoption
• Identify customers to develop references, case studies, and champion...