Associate Director

We're looking for an Associate Director, Mobile App Marketing to develop best in class strategies and management of Mobile and App-based performance marketing accounts. Reporting to the Director of Mobile App, you will provide leadership across the business and partner with other channels and cross-functional teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results and curiosity to pursue client growth.

Key Accountabilities:

• Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.
• Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.
• Fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising via mobile netw...