Assistant Manager - Brand Solutions

Are you ready to be a part of the sports revolution? At Viacom18 Sports, we're not just a network; we are a dynamic force fuelled by passion that delivers the excitement of international sports to your fingertips. Since its inception, JioCinema & Sports18 have been home to major sporting events worldwide, such as IPL, BWF tournaments, LaLiga, Ligue 1, Serie A, FIFA U20 World Cup, ATP World Tour, MXGP, and more!

Our commitment to delivering captivating live and non-live sports programming is unwavering, as we set out to redefine sports viewership in the nation. Join us now and fuel the excitement on the action-packed journey of Viacom18 Sports. Combining your exceptional skills with our visionary outlook on the digital revolution will unleash an unprecedented level of sports enchantment.

What will you do?

• Live integrations and Bespoke content for Sponsors:
• Analyze brand briefs to understand objectives and create compelling live and custom content for sports broadcasts that maximize sponsorship value.
• Generate innovative integration opportunities for TV and digital events that align with brand goals and resonate with audiences.
• Identify and leverage both on-air and offline opportunities, subject to available rights.
• Special focus on creating standalone branded content for brands across categories.
• Collaborate with Cross-Functional Teams:
• Coordinate with marketing, creative, and product teams to create tailored content that aligns with audience interests.
• Facilitate brainstorming sessions to generate innovative content ideas that support brand goals and enhance audience engagement.
• Cultivate and Nurture Fan Communities:
• Create strategies that foster a sense of belonging and loyalty among fans.
• Engage with fans on various platforms, respond to inquiries, and join discussions to strengthen brand relationships.
• Leverage Fandom Insights:
• Analyze audience behaviour and feedback to create content that resonates and fosters engagement.
• Measure content effectiveness with analytics tools and make data-driven decisions to boost audience engagement.
• PPL Segment and Content Solutions:
• Develop and execute tailored content strategies, staying updated on industry trends to identify unique opportunities.
• Collaborate with creative teams to create content that meets the unique needs of the PPL segment while maintaining brand messaging and values.
• Conduct market research and stay updated with industry trends to identify unique opportunities and challenges within the PPL segments.

Who should apply?

• Bachelor’s degree in marketing, Communications, or related field. Master’s degree is a plus.
• Candidates should have 4- 8 years' experience.
• Proven experience in content creation, audience engagement, and fandom cultivation.
• Proficient in Microsoft Office tools (PowerPoint, Excel) and familiar with design tools such as Canva.
• Demonstrable experience in scriptwriting and copywriting, with a basic understanding of video production.
• Exceptional communication and interpersonal skills for effective teamwork and engaging diverse audiences.
• Proficiency in data analytics and social media platforms for audience engagement and content analysis.
• Detail-oriented and able to manage multiple projects simultaneously.
• Ability to interact, communicate and present your ideas to internal and external stakeholders.
• Passionate about working in a fast-paced environment.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.