Product Marketing Manager

At Fairmatic we're on a mission to make roads safer, one fleet at a time.

Fairmatic is revolutionizing the auto insurance industry by using data and AI to personalize options and incentivize safe driving with savings. Our predictive risk models have been trained with 200 billion miles of driving data and tested with hundreds of thousands of paying drivers.

Fairmatic's leadership team includes serial entrepreneurs, insurance industry innovators, and startup veterans who have raised over $88M in funding in less than a year.

Join our global team of curious, adaptable technologists and problem solvers who are passionate about creating a positive impact on the world!

We are looking for a motivated and talented Product Marketing Manager to be a part of our growing Marketing team and drive the execution of our go-to-market (GTM) strategies through effective and differentiated product positioning and messaging.

A day in the life:

• Drive the product story/positioning by developing a comprehensive understanding our target segments’ personas, problems/pain points, needs and motivations
• Collaborate with marketing and product teams on product marketing strategy and GTM tactics that set up Fairmatic to win in our targets segments
• Creatively test and validate assumptions/hypotheses as part of informing the product and GTM strategy
• Transform technical product features into benefit-driven messaging that amplifies Fairmatic’s differentiators and resonate with our target audience
• Develop a framework for empowering the sales, marketing and customer success teams to champion Fairmatic during new product launches, feature updates and sales discussions
• Act as the voice of our customers and distribution partners by gathering a high confidence understanding of the problems they need to solve, the drivers of their purchase decisions and their preferred distribution channels
• Develop effective and strategic product collateral for sales enablement and work closely with our product, sales and partnerships teams to bring impactful product messaging to life
• Maintain a thoughtful, up-to-date and informed point of view on the market and competitor landscape. Empower marketing and sales team with impactful market and competitive intelligence
• Embrace a data-led approach to product marketing initiatives by consistently tracking signals, measuring campaign performance and identifying growth opportunities
• Exemplify and foster Fairmatic’s humble, collaborative and impact-obsessed culture

• Minimum of 3-5 years experience as a PMM (preferably B2B SaaS experience)
• Proven experience in conducting market and competitive research, analyzing quantitative and qualitative data.
• Proven track record of translating business goals and insights into actionable PMM strategies.
• Skilled in developing and crafting product messaging and positioning, driving differentiation, and emphasizing key value propositions.
• Experienced in developing successful content strategies and building different product marketing assets such as landing pages, customer emails, product feature one-pagers, sales pitch decks, and other marketing/sales collateral
• Project management skills to manage multiple priorities in a dynamic environment.
• A demonstrated mix of creative and analytical skills.
• Excellent interpersonal, communication, and cross-functional skills.
• Ability to adapt to a fast-changing environment.
• High level of English proficiency

Some of our Tel Aviv Office Benefits & Perks:

23 days of vacation

Payment for sick leave from day one

Keren Hishtalmut and Pension

Commuter and parking benefits

Hybrid working model

Mobile and home internet allowance

Team events, fully-stocked kitchen, happy hours

Stipends for wellness and entertainment

Awesome Fairmatic gifts and swag!

We are always on the hunt for talented individuals!

Join us and let’s fulfill our mission to make roads safer, one fleet at a time.