Head of Demand Generation

The Head of Digital Marketing will oversee the creation and execution of demand generation and demand-capturing initiatives that drive qualified leads, sales pipeline growth, and new business MRR (Monthly Recurring Revenue). This role will require a deep understanding of paid media channels, a proven track record of success in driving results with paid media, and experience managing and motivating a team of marketing professionals.

Candidates must be willing to relocate to Dubai.

Responsibilities:

• Lead a team of 7 professionals
• Develop and execute a comprehensive demand generation strategy across paid media channels, including Google Ads, Bing Ads, LinkedIn Ads
• Manage and optimize paid media campaigns to achieve maximum ROI (Return on Investment)
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of demand-generation and demand-capturing campaigns
• Work closely with the sales and other marketing teams to align efforts and drive revenue
• Collaborate with other departments, such as product and customer service, to create cohesive demand-generation efforts
• Conduct market and customer research to identify opportunities and challeng...