Summary
We are on the lookout for an experienced product marketeer who will be part of the Ancillary Products team to support the team's product marketing efforts with the common objective of growing ancillary revenue. The Product Marketing Specialist would work closely with the team's product owners, the Marketing team, and the Digital Experience team, to improve and optimize the provision and retailing of ancillary products. He/She would also be responsible for all go-to-market activities for new ancillary products.
Job Description
Go-To-Market Strategy
- Work closely with Product Owners to define and execute the go-to-market strategy for Scoot's digital products and innovation initiatives.
- Collaborate with internal and external stakeholders to develop campaigns and programs to drive awareness, adoption and growth of digital products.
- Analyze, evaluate and synthesize market opportunities and customer feedback with data-driven insights to enhance our product strategy and innovation roadmap.
- Build the communication bridge between the Digital Product Innovation team and the Marketing team in Scoot, and promote cross-functional collaboration for product launches.
- Be the subject matter expert within the Digital Product Innovation team on all product marketing matters.
User Research
- Generate insights from deep analysis and research by working with Product Owners and UX team.
- Identify opportunities, gaps and customer pain points through customer engagement and feedback loops.
- Formulate product marketing strategies with a customer-centric approach.
Marketing Execution
- Follow through with GTM strategies and planned marketing initiatives to promote growth of digital products.
- Collaborate with respective Product Owners and get Marketing support to execute marketing plans successfully.
- Define success metrics for each marketing initiative before launch.
- Measure success of marketing execution by tracking key performance metrics of campaigns and programs regularly.
- Consolidate metrics for reporting purposes to Product Owners and the broader Commercial team.
Skills:
Scoot Pte Ltd
Scoot's Communications team responsible for external communication functions, including Public Relations, Media Relations, Issues and Flight Disruption Management, Crisis Communications, and Reputation Management
Other jobs at Scoot Pte Ltd
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