Senior Product Marketer

What you can expect

This role involves developing strategic messaging, positioning, and go-to-market plans and collaborating closely with the Senior Product Marketer to ensure cohesive marketing efforts.

Responsibilities

• Messaging & Positioning: Develop differentiated product messaging and positioning with excellent storytelling skills.

• Enablement: Craft and maintain high-quality sales enablement material, train sales teams, and lead training sessions.

• Cross-functional Collaboration: Work with product, sales, marketing, and customer success teams to deliver projects on time and to a high standard.

• Market and Competitive Research: Conduct comprehensive research to inform product strategy and enable the team, analyzing trends and competitor activities.

• Product Launches: Plan and execute product launches for timely and successful market introductions.

• Analyst Relations: Manage relationships with industry analysts, ensuring positive coverage and delivering presentations to showcase Workvivo’s vision and products.

What we're looking for

• Minimum 3 years of experience in product marketing at a fast-growing company
• Strategic, with a customer-centric mi...