Digital Lab Banner Ad Product Owner

The Digital Lab Banner Ad Product Owner is part of the Digital Lab Channel Expansion team and will be responsible for onboarding, training, and leading a team of banner specialists who create banners for web and social campaign placement.

• Act as business owner of the commercial enterprise banner creation tool, a strategic capability supporting over 30 brand/indications.
• Establish, maintain, and collaborate strategic cross functional relationships, internal/external leaders to define, execute, and optimize banner creation and processes. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, DL Media, Marketing Analytics & Business Insights, and Creative and Digital Agencies.
• Provide Strategic guidance and direction for the technical implementation and road map of the banner creation tool to the IT support team(s).
• Manage budget & banner tool licenses for enterprise support across AbbVie & agency partners.
• Create, own, and maintain the enterprise banner product playbook, enhancing our ways of working over time to reduce timelines and handoffs further to increase speed to market. Ensure all teams creating banners, internal and external, are following the playbook, which covers capturing/documenting requirements, banner workflow process, and ensuring we maintain high 1st pass rates and socialize across the organization,
• Onboard, train and lead high performing team of banner specialists who are responsible for management and oversight of brand banners including confirming requirements with brand marketing, authoring banners, routing content through the material review process for approval, sharing project plans, and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution of banners.
• Manage, coach, and develop team to:
  • Learn the business for their respective therapeutic areas/brands.
  • Work effectively with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve brand banners to meet brands' objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team.
  • Develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
  • Partner with cross-functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute banners.
  • Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, more year over year.
• Prioritization workload across team members, support several brands at a time, and can constantly shift gears to address current and future business needs. Ensure the team provides exemplary customer service while setting and maintaining client expectations.
• Ensure high quality, on-time, and error free implementation, testing and QA of banners within the banner creation platform. Employ standard quality control process and procedure throughout the entire setup process to ensure accuracy and completeness.
• Oversee and support Issue Management from identification through resolution and ensure corrective/preventative action implemented for banner builds, rendering and campaign tracking.
• Keep abreast of banner industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide thought leadership, recaps and how industry advancements can be applied to AbbVie.
• Prepares well-organized, clear, and concise communications and sets clear expectations. Conducts quarterly business reviews and audits with leadership.

Key AbbVie Leadership Competencies:

• Positive “all for one” approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns, fast, grasps the “essence” and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and open to suggestions.
• Embraces the ideas of others, nurtures innovation, and manages innovation to reality.

This position can work out of one of AbbVie's Corporate Offices in Mettawa, Illinois, Irvine, California, or Madison, NJ.

Requirements

Qualifications:

• Bachelor’s Degree or greater in Business, Marketing, or related field.
• 7+ years of experience of paid media Marketing Experience creating, building, and executing banners.
• Experience building and leading high performing team (3+ years’ experience) of banner specialists.
• Digital marketing or interactive agency experience is a plus.
• Ability to think strategically with a strong ability to execute and exceed stakeholder expectations and project goals.
• Ability to work and lead initiatives independently without day-to-day supervision.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individu..als effectively.
• Expert knowledge of banner ads with HTML/CSS experience.
• Excellent written, verbal, and interpersonal communication skills
• Experience in Pharma preferred but not required.