Digital Marketing and AI Internship

Join us and gain hands-on experience in digital marketing, AI-driven innovation, and web design. As an intern, you'll have the opportunity to assist with digital marketing campaigns, search engine marketing, and leveraging cutting-edge technology to shape the future of travel. Under the mentorship of industry experts, you'll play a vital role in creating unforgettable experiences and shaping the future of travel.

Job Description

Italian Itinerary is offering a dynamic internship opportunity for undergraduate and graduate students passionate about digital marketing, AI integration, and the travel design industry. This role presents a chance to delve into the vibrant landscape of Italian travel design while gaining practical experience and expanding skill sets.

Role Overview:

The Digital Marketing and AI Intern will merge responsibilities from both the digital marketing and AI domains, focusing on enhancing Italian Itinerary's online presence, exploring AI-driven strategies, conducting marketing analytics, and contributing to brand identity development.

Primary Duties & Responsibilities:

1. Digital Marketing Campaigns:
   1. Set up and optimize advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
   2. Utilize marketing analytics tools to track campaign performance and make data-driven decisions.
2. Search Engine Marketing (SEM):
   1. Perform PPC, SEO, SEA, CRO, and keyword research to drive organic and paid traffic to Italian Itinerary's digital platforms.
3. Web Design:
   1. Update the WordPress website as necessary.
   2. Collaborate with the team to create engaging marketing materials that reflect Italian Itinerary's brand identity.
4. AI Integration:
   1. Research and explore AI-driven strategies to enhance digital marketing campaigns, marketing analytics, and web design.
5. Marketing Analytics & Reporting:
   1. Conduct comprehensive market research to understand consumer behavior and trends.
   2. Develop and manage an Excel database for efficient organization and analysis.

Secondary Duties & Responsibilities:

1. Guideline Development:
   1. Update and expand guidelines for using various digital marketing tools and platforms.
   2. Focus on best practices and optimization strategies.
2. Collaboration and Training:
   1. Streamline vendor contacts system to enhance collaboration.
   2. Participate in specialized online marketing and digital strategy training sessions.

Requirements

• Requirements:
  - Genuine passion for travel and digital marketing.
  - Strong eagerness to explore AI-driven strategies.
  - Proficiency in Microsoft Word and Excel preferred.
• Qualifications
  - Self-driven and proactive.
  - Experience with digital marketing, market research, and market analysis.
  - Excellent organizational skills and use of Excel/Word required.
  - Ability to prioritize and to meet timely deadlines.
  - Willingness to ask questions and seek help when needed.