SEM Coordinator

ROLE: SEM COORDINATOR

TEAM: MEDIA

LOCATION: TORONTO (HYBRID 2-DAYS ONSITE)

COMPANY OVERVIEW

Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.

ROLE OVERVIEW

As an SEM Coordinator, you will work with a diverse range of clients, providing day-to-day support to the media team with a strong focus on implementation, optimization, and reporting. We are looking for someone passionate about SEM and performance media and eager to work across multiple accounts in Canada and the US.

RESPONSIBILITIES

• Optimize campaigns for performance to achieve client goals
• Write compelling and effective ad copy
• Conduct thorough keyword research to inform strategies
• Generate reports and assist with the creation of PowerPoint presentations
• Participate in additional agency and team projects as needed

EXPERIENCE & SKILLS

• Excellent written and verbal communication skills
• Confident in presenting to both internal and external stakeholders
• Strong analytical skills with a data-driven mindset
• Proficient in Microsoft Suite (Excel and PowerPoint)
• Detail-oriented and highly organized
• 1-2+ years of hands-on experience with Google Ads, Microsoft Ads, Google Analytics, and YouTube
• Experience with Meta, TikTok, or other Social/Programmatic platforms is a plus
• Must have Google Ads Certifications (Search, Video, App, AI-Powered)

SALT’S VALUES

• Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
• Do What's Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
• Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
• Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
• Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.