Associate Vice President - Ads Demand

Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.

On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.

JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com

The Ads Demand team is dedicated to revolutionizing the advertiser experience by creating and refining self-serve tools across planning, campaign management and demand optimization. Our goal is to empower major e-commerce giants and other high-profile clients with cutting-edge ad solutions that drive performance and deliver exceptional user experiences.

As the AVP - Ads Demands, you will be at the forefront of shaping our ad demand strategy. This executive role demands a visionary leader with a deep understanding of UX and ad tech to lead the development of self-serve ad tools. You will oversee a talented team and collaborate with stakeholders to ensure our solutions meet and exceed the expectations of large-scale advertisers. Your strategic acumen and operational expertise will be critical in driving the success of our ad products.

What will you do?

• Strategic Leadership: Define and drive the long-term strategy for our ad demand solutions, focusing on enhancing self-serve capabilities and optimizing the advertiser experience. Develop and execute a roadmap that aligns with the needs of top-tier e-commerce clients and industry trends
• Product Innovation: Lead the creation of innovative ad tools and features that set industry standards. Ensure these tools offer a superior UX and address the complex needs of large advertisers. Stay abreast of industry advancements to continually elevate our product offerings
• Cross-Functional Collaboration: Work closely with UX/UI designers, engineers, product managers, and other key stakeholders to bring ad tools from concept to market. Foster a collaborative environment that encourages innovation and excellence
• Stakeholder Engagement: Influence and align with senior business leaders, clients, and industry partners. Advocate for user-centric design improvements and ensure that the tools deliver measurable business value
• Performance Monitoring: Utilize advanced analytics and performance metrics to track the success of ad tools. Generate actionable insights to refine product features and drive continuous improvement
• Team Leadership: Build, mentor, and manage a high-performing team dedicated to delivering exceptional ad solutions. Promote a culture of excellence, collaboration, and data-driven decision-making
• Market Expertise: Leverage deep industry knowledge to identify emerging trends and opportunities. Position our ad tools as the best-in-class solutions in the market, and drive strategic initiatives that capitalize on market dynamics

Who should apply for it?

• Candidates with a robust background in ad tech, UX, and data, particularly those with substantial experience in developing self-serve ad tools for large-scale advertisers
• Experienced professionals with a minimum of 5 years in senior roles related to advertising technology, UX, and B2B solutions, ideally from notable companies such as Glance, InMobi, or Instamart
• Proven strategic thinker with a strong ability to articulate product visions, prioritize development efforts, and make data-driven decisions
• Passionate leader with a track record of driving innovation and delivering high-impact ad solutions that enhance advertiser experiences and generate significant business value

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.