Manager - Content Planning

Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.

On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.

JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com

What will you do?

• Content Strategy Development: Develop and implement strategic content plans that align with company goals and resonate with target audiences. Collaborate with the content creation team to plan, schedule, and produce engaging video content for YouTube, Facebook, and Snapchat. Monitor industry trends and competitor activities to refine and enhance content strategies
• Analytics and Performance Monitoring: Utilize analytics tools to track and measure key performance indicators (KPIs) including watch time, engagement, and subscriber growth. Conduct regular performance reviews and provide actionable insights to optimize content strategies. Create and maintain dashboards and reports for senior management to track progress and return on investment (ROI)
• Audience Growth and Engagement: Develop and implement strategies to boost audience watch time, retention, and engagement across digital platforms. Engage with the community and respond to feedback to build and maintain a loyal audience base. Experiment with different content formats and posting schedules to maximize reach and engagement
• Collaboration and Communication: Work closely with cross-functional teams, including marketing, design, and product development, to ensure cohesive content delivery. Liaise with platform representatives to stay updated on best practices and new features
• Optimization and Testing: Conduct A/B testing on content to identify what resonates best with the audience. Optimize video titles, descriptions, thumbnails, and tags for improved discoverability. Stay informed about platform algorithm changes and adapt strategies accordingly

Who should apply for this role?

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• Minimum of 6+ years of experience in digital content planning and analytics, specifically on YouTube, Facebook, and Snapchat.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proven track record of growing watch time and engagement on digital platforms.
• Excellent communication and interpersonal skills.
• Proficiency in using analytics tools such as YouTube Analytics, Facebook Insights, and Snapchat Analytics.
• Creative thinker with the ability to develop innovative content strategies.
• Strong organizational skills and attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

Preferred Qualifications:

• Experience with SEO and SEM strategies.
• Familiarity with content management systems (CMS) and video editing tools.
• Knowledge of social media advertising and paid promotion strategies.
• Certification in digital marketing or related fields.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.