Head of Digital

Reporting to the Marketing Director, you will lead and develop Analysys Mason’s highly collaborative Digital Marketing team.

While working with your team to deliver the day-to-day, business-as-usual operations, your role will be to identify what digital marketing best practices are, and to design and implement a strategy to adopt them.

You will shape our digital channels by formulating, planning, implementing and optimising our digital marketing strategy across all platforms, including our website, social media, CRM, and digital publishing.

You will work closely with the wider marketing team and our research and consulting industry experts to drive Analysys Mason’s brand awareness and recognition, contributing significantly to Analysys Mason’s ambitious growth plans.

You will develop reporting mechanisms that help us understand performance across marketing KPIs, and you will make data-driven decisions on that basis to help us improve our metrics over time.

Your responsibilities will include:

• Reviewing, formulating, planning, implementing and optimising our digital strategy, to adopt digital marketing best practices.
• Assessing and improving our digital channels, which incl...