Ecom Content Marketing Manager

This Position

We are looking for a highly motivated individual to “own” our content marketing program and be responsible for developing and executing an effective content strategy that will drive awareness and demand for our offerings.

This role will be leading high-profile content marketing campaigns including developing creative strategy, positioning, and key creative materials while also both collaborating and spearheading campaign management and execution across all platforms. This role will also be responsible for our blog and putting in place an SEO strategy that will drive increased traffic to our website.

Responsibilities

• Provide compelling content to support our demand gen activities
• Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention.
• Create ad manage a long-term editorial calendar and content production pipeline
• Provide copywriting support to the company as required.
• Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations
• Write compelling briefs with clear project requirements for all stakeholders and functions
• Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing and collaboration that result in measurable increases in SEO performance.
• Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
• Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brandstand out

About You

The successful candidate possesses a balanced blend of strategic and analytical thinking, excellent time management, strong understanding of ecommerce merchants, marketing acumen, and cross-functional project management skills and outstanding copywriting and editing skills.

You bring a combination of content optimization across long-form (ebooks, reports, whitepapers, solution briefs) and short-form (blogs articles) content, and the mindset of working hands-on with external entities to scale up our content offerings.

You look at the Demand Gen strategy holistically, understand how content drives engagement, and can align the content strategy accordingly. You are the type of person who wants to be a part of a cross-functional team with a strategic mindset to enable marketing, business development, partners and product teams as we work together to achieve our aggressive goals.

The most important quality is attitude. You must have an entrepreneurial spirit, a growth mindset, are curious and able to pick up and implement new ideas and appreciate working on a ‘no-drama’ team that values and rewards achievement.

If you fit the description of what we are looking for and want to get in early to a high-potential startup in one of the hottest market spaces in the industry, then we would like to hear from you.

Qualifications

• 5+ years of experience in B2B SaaS content marketing delivering content for email, display and ABM campaigns
• Ecommerce market experience preferred.
• Strong, demonstrated passion for writing and storytelling
• Experience successfully working in an early stage startup
• Experience working with CMS. Wordpress experience preferred.
• Understanding of organic & paid social media
• Growth mindset, with a data-first approach
• Good attitude for getting your hands dirty. This is not a self-contained role - you will be asked to help in many sections of the business such as call tracking, backend reporting, social media/SEO management.
• Strong communication, presentation skills and positive team collaboration is a must