Programmatic Manager

This role will work on lululemon, a business win for Zenith International, with official appointment from April 2023. Founded in Vancouver, Canada in 1998, lululemon is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.

The company operates 600 stores globally, including 43 stores and five local language sites in nine countries in Europe: France, Spain, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland, and the UK. In addition, lululemon ships to additional countries across Europe via its EU website.

The Programmatic Manager will oversee the EMEA programmatic scope focusing on key markets including UK and DE, taking lead responsibility for account management and planning, while overseeing and working extremely closely with an activation team of 2 based in India.

You will have direct contact with the client and be the point-person for all-things Programmatic in London for the account, holding and building relationships with the client, Zenith client services team, other channel leads, and your activation team.

This role provides a unique opportunity to own and plan dynamic Performance and Branding based programmatic campaigns across a wide variety of mediums including Display, Video, Connected TV and DOOH. You’ll also get the opportunity to take end-to-end ownership of operations, inspire and lead a small offshore team and learn from a wider growing agency team with leading data driven clients.

Team profile:

This role is to work within the Zenith International Programmatic team, a rapidly growing and successful team of 70+ Programmatic experts based in London and the Publicis Global Delivery team in India / LATAM.

The team supports over 15 Global advertisers with multi-market campaigns running Display, Video, Connected TV, Audio and DOOH activity.

Key Responsibilities:

• End-to-end account management for your client which includes relationship management, media planning, operations, team management, finance, and reporting:
  • Own and manage the day-to-day relationship with key stakeholders including the direct client and client services team.
  • Manage expectations for all aspects of the campaign lifecycle with the client and client services team.
  • Be the programmatic expert for the client on campaign performance and optimisation, providing insights into the best strategies and tactics to achieve the client’s business objectives.
  • Build and own programmatic strategy, taking lead for programmatic media planning including media partner/owner briefing and response to briefs.
  • Build and own a test and learn roadmap for the account.
  • Lead weekly internal and external programmatic/campaign status meetings, covering performance, pacing, key priorities and any other areas.
  • Coordinate campaign requirements such as assets and tags to ensure timely campaign setup by the activation team.
  • Maintain and own the Lululemon Programmatic Playbook, including other account/planning resources such as Rate Cards, Vendor Contact Lists etc…
  • Own and oversee the timely delivery of campaign reporting cycle including weekly reports and PCAs, working closely with the activation team to ensure data integrity, well-written campaign insights and optimisation commentary.
  • Own and oversee the finance process, ensuring accurate and timely booking, reconciliation and issue resolution.
  • Inspire, lead and indirectly manage the offshore activation team, ensuring a strong one-team ethos and deep activation team understanding of account deliverables, media plans, strategy and any other requirements.
• Understand and effectively communicate the Zenith International Programmatic proposition, technology and processes as related to the current and prospective agency accounts for which you are responsible.
• Contribute towards the wider Zenith International Programmatic Team’s development and initiatives:
  • Identify, create and present case studies showing good work innovative solutions from your account with the wider team.
  • Proactively Involve yourself in wider team projects and initiatives such as cookieless, channel diversification, measurement and/or automation working groups.
  • Organise Breakfast & Learn Sessions with relevant media owners and technology partners to benefit the wider team.
  • Build and contribute towards training material and best practice documentation to cascade down to more junior members of the wider team.

The position reports into the Global Programmatic Business Director.

Requirements

• Minimum 3-4 years’ experience within programmatic.
• Extensive media planning and RTB preparation experience is a must have.
• Previous experience working directly with clients is preferred.
• Highly Self-driven, results-oriented, solutions-focused with a positive outlook.
• Proficient in major DSPS (i.e. Google’s DV360, Amazon AAP, Tradedesk) and extensive knowledge of the RTB and wider programmatic landscape.
• Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions.
• Advanced presentation skills.
• Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners.
• Strong analytical thinking and mathematical skills (knowledge)
• Demonstrated critical thinking and problem-solving abilities.
• Consistently over-delivering on client objectives.
• The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload.
• Excellent project management skills to prioritise tasks on these busy accounts.
• Be confident working with numbers and large amounts of data.
• Be able to adhere to processes and best practices.
• Highly organized and capable of working independently.