Overseas Sales Director

Company Overview:
The company is a leading Chinese company specializing in the development, design, production, and sales of optical lenses and optoelectronic products. The company has established itself as a tier-1 manufacturer in the optical lens and optoelectronic industry through years of continuous research and development (R&D) investment.

Role Summary:
The Overseas Sales Director will be responsible for developing and executing a comprehensive sales strategy to expand our market share and customer base globally. This role requires a strategic thinker with proven success in managing multi-cultural teams, building long-term client relationships, and navigating complex international markets.

Key Responsibilities:

1. Strategy Formulation & Execution:

• Develop and implement an overarching sales strategy aligned with the company's global growth objectives, including identifying new market opportunities, target segments, and key accounts.
• Monitor market trends, competitors' activities, and customer needs to adjust sales plans and tactics accordingly.
• Team Leadership & Management:
• Build and lead a high-performing international sales team, ensuring effective communication, training, and motivation across various regions.
• Mentor and coach team members to enhance their sales skills, product knowledge, and cross-cultural competence.
• Establish clear performance metrics and regularly review progress, providing constructive feedback and recognition for achievements.
• Customer Acquisition & Retention:
• Drive the acquisition of new clients through proactive outreach, strategic partnerships, and effective negotiation of complex sales deals.
• Develop deep relationships with key decision-makers and stakeholders to ensure long-term customer loyalty and satisfaction.
• Identify upsell and cross-sell opportunities within the existing client base to maximize revenue potential.
• Revenue Growth & Forecasting:
• Set and achieve ambitious sales targets and revenue growth objectives across all target markets.
• Collaborate with finance and operations teams to develop accurate sales forecasts and manage sales pipelines effectively.
• Monitor key performance indicators (KPIs) to track progress towards sales goals and identify areas for improvement.
• Market Penetration & Expansion:
• Explore and enter new international markets, leveraging existing resources and establishing partnerships where necessary.
• Develop and execute localized marketing and sales initiatives to adapt to the unique requirements of each market.
• Understand and navigate local regulations, cultural nuances, and business practices to ensure successful market entry and growth.
• Collaboration & Coordination:
• Work closely with product development, marketing, and customer success teams to ensure a seamless customer journey from lead generation to post-sales support.
• Participate in industry events, conferences, and networking opportunities to enhance brand visibility and establish strategic alliances.

Requirements

-5+ years of successful optical or electric products sales experience

-Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization

-Excellent mentoring, coaching, negotiating and influential leadership skills

-Ability to measure and analyze key performance indicators (ROI and KPIs)

-Familiarity with CRM software

-Bilingual in Mandarin and English