Marketing Manager

Reporting to the Senior Marketing Manager - The Marketing Manager will support and manage all branding, marketing, digital engagement, partnerships, and market development activities targeting our B2B audience, specifically hirers. This role involves implementing the marketing strategy, running campaigns, and collaborating with cross-functional teams to drive growth and strengthen our brand value proposition.

Key Responsibilities

• Deliver marketing strategy for the hirer segment based on the plans that are aligned with business goals and market demands.
• Lead and implement marketing campaigns for acquisition, lead generation, product usage, and retention.
• Based on regional framework, drive coordinated, end-to-end acquisition, lead generation, product usage and retention programs for hirers.
• Implement digital marketing strategies, including content marketing that are aligned with hirer objectives.
• Execute and schedule own channel communications ie. EDM, social, website, sales briefing, etc.
• Support PR initiatives that helps build brand value proposition.
• Carry events and on-ground activations for hirers.
• Diligently monitor and report on marketing campaign perform...