Assistant Marketing Manager

Get to know our Team:

Millions of Southeast Asians use Grab for their everyday needs. It is the love and trust of these consumers that ultimately determines the success of everyday entrepreneurs on our platform.

The consumer Loyalty team at Grab is a dynamic group that works to enhance user engagement and business growth by building the most loved and rewarding ecosystem in Southeast Asia.

This is how consumer loyalty helps fulfill Grab’s mission to drive Southeast Asia forward by creating economic empowerment for everyone. We are looking for individuals who share our vision and passion for enhancing consumer Loyalty.

Get to know the Role:

The successful candidate will play a key role in driving awareness, value perception, growth and retention of Grab consumer Loyalty regionally. You will be involved in the entire spectrum of Loyalty which includes GrabUnlimited and GrabRewards.

You will own end-to-end planning and conceptualisation of regional campaigns, while working closely with country teams for local insights and amplification, across marketing automated programs and integrated campaigns on paid, own and earned channels.

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, growth levers, and be able to break down complex issues into executable strategies and detailed tactics. The day-to-day activities are:

50% Regional Loyalty Marketing Go-to-Market Lead

• Responsible for the end-to-end design and orchestration of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.
• Effective storytelling of GTM decks to influence, spar with and gain support from cross-functional regional and country marketing teams
• Manage reporting and analysis across marketing campaigns, using data to drive towards better experiments and decisions
• Collaborate with key stakeholders within Marketing (i.e. Country Marketing, Regional CRM, Performance, Market Research, PR, Web, Creative and Agencies) as well as Business, Product, Partnerships, Operations, Legal, Finance teams to deliver best-in-class consumer campaigns

30% Lead Marketing Strategy

• Formulate strategies such as targeted customer segmentation, funnel conversion and lifecycle programs to increase acquisition and retention
• 20% Curate Marketing Insights
• Adopt a customer-centric mindset to evaluate the motivators and barriers present in the Grab loyalty ecosystem
• Work with our marketing analytics and consumer research teams to analyze insights into how are our customers engaging and transacting, alongside best-in-class case studies

Requirements

The must haves:

• Experience in e-commerce or direct-to-consumer marketing. Preferably in loyalty marketing and/or with experience in more than one SEA country
• Familiar with the entire marketing mix: You know how and when to leverage different marketing channels, and have planned an end-to-end marketing roll out for e.g. product launches, consumer campaigns, partnerships etc.
• Persuasive and creative storyteller: Knack for shaping great creative work. You harness the magic with creative folks, knowing when they need to be inspired and when they need detailed specs to deliver. You have briefed and launched creative campaigns which are both tactical and strategic in nature
• Project lead: Clear communicator who brings in the right domain experts into the room to collaborate towards the same objective to deliver outsized impact. Able to weigh differing agenda, priorities and overall resource management
• Martech exposure: Curious about emerging trends and disruptions across marketing thinking and technologies. Prior experience with paid marketing, CRM, content management system preferred
• Results-oriented and data-driven: Proven track record of utilizing data to form innovative ideas which are operationalized into impactful marketing campaign
• Balance big picture vision with hands-on detailed orchestration
• Highly motivated, independent and adaptable: Thrive in a ‘start-up’ culture which is flexible and innovative. Comfortable with informal leadership structure
• Problem solver: Anticipate challenges and proactively propose solutions
• Growth mindset: Willingness to drive growth, own and tackle challenges
• Proficiency in MS Excel and Powerpoint. Familiar with remote working/collaboration tools such as Google Docs, Zoom & Slack.
• Years of experience: > 3-5 years.