The Director of Marketing Automation will lead the strategic planning, execution, and optimization of marketing automation efforts for our clients in the senior living industry. This role demands a visionary leader who can drive innovation in email marketing strategies, improve client results, and leverage cutting-edge tools and techniques to increase efficiency. The ideal candidate will spearhead a team of marketing automation specialists, ensuring that our email marketing strategies align with our clientsโ broader business objectives and deliver measurable results.
Essential functions and responsibilities:
โข Strategic Leadership: Develop and maintain comprehensive email marketing strategies for multiple clients that lead the buyerโs journey, enhance brand engagement and drive lead conversion.
โข Optimization & Innovation: Identify opportunities to optimize client email performance continuously and innovate new nurture models that resonate with the target audience. โข Technology Integration: Identify, evaluate, and implement AI tools and other technologies to enhance team productivity and campaign effectiveness.
โข Team Management: Oversee and nurture a high-perform...
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FlexTal Staffing LLC
MezTal helps you find exceptional talent and build a connected community for mission-driven teams
MezTal helps you find exceptional talent and builds a connected community for mission-driven teams
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