CRM & Marketing Automation Manager

Trustly is leading the human-centric payments revolution. To us, this means passionately building the most convenient, intelligent and responsible way of paying for things online. Whether it’s for shopping, paying subscriptions, funding trading accounts, booking airfare, playing online games and much more – we’re all about a better way to pay. At our core, we are a tech company with industry-leading tech capabilities. But, it’s the ingenuity of our people that makes us leaders in our field. Thus, our appetite for innovation will never be anything less than fierce. Trustly is steadily growing as it connects thousands of businesses with hundreds of millions of people. And with a strong presence across Europe and the Americas, we are leading the human-centric payment revolution as a truly global team.

About Marketing at Trustly

The Marketing department at Trustly is a dynamic, data-driven unit within the Commercial organization, functioning as a specialized SWAT team that bridges the gap between reputation, relationships and revenue. Our primary mission is to accelerate growth, acting as a powerful catalyst that propels Trustly's business objectives forward. This team is tasked with overseeing a diverse range of activities, including Growth, Brand, PR & Communications, and Events. With a strategic focus and a relentless drive for results, the department is the turbocharger in Trustly’s journey, pushing boundaries and setting new benchmarks for success.

About the role

Join Trustly as a CRM & Marketing Automation Manager, where you will spearhead and execute a wide array of initiatives to connect the dots and build long-lasting relationships with our clients. Primarily focused on the European market, this maternity cover role, lasting 14-16 months with the potential for extension, offers a distinctive blend of strategic platform management and creative CRM planning. We’re seeking someone experienced and driven in Marketing Automation and CRM, who thinks analytically. This role demands innovative problem-solving and cross-functional collaboration, making it perfectly suited for individuals who excel in a vibrant, fast-paced setting.

What you’ll do

• Own The Strategy: Work closely with internal stakeholders to create and optimize automated processes between Account Engagement (Pardot) and Salesforce, own the lead lifecycle setup and build a plan for nurturing flows together with the DemandGen and Content teams
• Innovative thinking: Integrate platforms that you see fit for a business case, remain up to date with marketing capabilities in Salesforce (Einstein Lead Scoring, Einstein Sales Engage etc.), research new approaches and educate your colleagues on them
• Consistent and Organised: Perform regular health checks on Account Engagement, oversee Commercial team lead management and create a sense of structure and rigour
• Analyse: Understand and evaluateWeb, CRM and Digital Marketing results and create suggestions for further improvement and optimisation across channels
• Optimise: Ensure processes and plans around Event management and general client engagement are continually improved, aligning with direct revenue outcomes at every opportunity

Who you are

• Five or more years of experience with Account Engagement and Sales Cloud
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions
• Plenty of experience leading successful marketing automation initiatives and a demonstrated ability to measure commercial success
• Strong knowledge and experience of creating, assessing and overseeing campaign attribution. A results-oriented mindset is a must
• Excellent project management skills – you need to manage multiple initiatives simultaneously, solve problems and meet deadlines in a fast-paced environment
• Strong communication and collaboration skills: manage stakeholders and work effectively across teams and departments

Kindly submit your CV in English.

Are you someone who voices new ideas and acts on them? Do you value great communication with all stakeholders? We are looking to strengthen the team with dedicated, highly motivated people who thrive in working with different areas across the organisation.

If you feel that your skill set and personality compliments the criteria above, please apply now.