Employer Brand Designer

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

We are looking for a Designer who isn’t just stellar creatives, they are solution-oriented thinkers who understand the power of brand strategy and how to distil strategic positioning into creative work that communicates to our colleagues and external top talent. If this is you, you understand the role of branding and its power in storytelling. You have a colleague and customer centric approach and are comfortable flexing between executional design and big-picture creative development.

Accountabilities:

Brand Design and Social Media Execution

• Communicate the brand, product story and highlight selling features through design
• Create and ideate design material (layout, typographic composition, imagery, social media content, etc.) and all other design activities within prescribed timelines
• Knowledge of principles like balance, contrast, alignment, and hierarchy that help create visually appealing and effective designs
• Present design concepts to Sr. Manager of Employer Branding and HR Team; interpret and incorporate feedback
• Comfortable making design decisions while maintaining brand guardrails
• Ability to transform conceptual ideas into design solutions that solve challenges
• Responsible for the accuracy, completion, and timely delivery on creative briefs in partnership with the HR and Communications Team (where needed)
• Passion for social media and viral trends across various channels and platforms with an understanding of target audiences
• Ability to create engaging video reels and posts that are on brand keeping target audiences in mind

Process and Project Management

• Ownership of executing on key employer branding design projects, illustration process including photo direction and collaboration with internal marketing team and social COE design partners
• Collaborate with cross functional teams to deliver on business requirements
• Partner in project health, ensuring that projects are delivered on time and on brand
• Use project management to problem solve key issues as required
• Drive towards performance targets and timelines
• Flexible mindset and approach

Role Requirements:

• Bachelor’s degree in related field
• 5+ years of experience in brand design and social media
• Collaborative Spirit: The ability to work well with others, including creative teams, marketing departments, and external vendors, contributes to the smooth execution of projects.
• Expertise in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and familiarity with various tools and technologies is essential.
• Impeccable taste, craftsmanship and attention to detail
• Proactive problem solver who can decipher a problem and takes the initiative to solve it
• Takes ownership and accountability of projects
• Ability to work independently while working within larger team towards a common vision

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefore encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.