Sales and Marketing Coordinator

This is a great opportunity for an experienced Executive Assistant to join a fast-paced Canadian construction company made up of fun and intelligent people working together in a progressive workplace.

Company Profile:

Our client specializes in steel building construction: design, supply, install, maintenance/upgrades and general contracting services.

Since their inception in 1985, they have constructed over 500 buildings on 4 continents: from large-scale international mining projects to community sports centers to local storage and warehousing projects. They represent multiple steel building manufacturers and can offer a wide range of commercial and industrial buildings in pre-engineered steel, conventional steel, or a hybrid of both. They also specialize in general contracting, structural steel and interior fit-out projects.

Overall purpose and responsibilities of the role:

As a Sales & Marketing Coordinator you will lead marketing initiatives, manage social media, email campaigns, and website updates with a focus on SEO/SEM. You will support the sales team, manage client follow-ups, prepare bid documents, coordinate events, and oversee brand materials. You will also track performance metrics, maintain product knowledge, and ensure client satisfaction to drive repeat business.

Duties and Responsibilities:

• Lead strategic marketing initiatives through social media platforms and company mailing lists
• Make follow up phone calls to clients on outstanding sales opportunities to inquire about project status and needs of client.
• Manage website development (including keyword research and optimizing SEO/SEM) through the use of third party developers.
• Support the sales team where needed: create project summaries, maintain contractor pre-qualifications, assemble data and reports on past projects, prepare bid documentation (employee resumes, project organization charts, safety manuals, quality plans, etc).
• Work with the sales team on creating brand imagery, print material, annual themes, newsletters, campaigns, public relations initiatives, and connections with relevant associations throughout the calendar year.
• Use SalesForce CRM software to manage subcontractor/supplier and customer database.
• Manage and coordinate company marketing events, lunch and learns, and client meetings.
• Review, design and source company swag for clients and staff
• Create monthly marketing and sales reports that track key metrics and provide insight on the effectiveness of the sales and marketing plans.
• Prepare and submit quarterly Marketing Budget report updates
• Manage a database of tradeshows per industry and plan attendance strategy with sales team.
• Coordinate photo and video editing to display active and completed construction projects.
• Learn and maintain a high level of product knowledge relative to pre-engineered steel buildings, conventional steel buildings, concrete tilt-up and associated general contracting scopes in the Light Industrial and Heavy Industrial business segments.
• Protect the interests both legally and financially against suppliers, subcontractors, and clients.
• Ensure complete client satisfaction with the ultimate goal of creating repeat customers.

Requirements

• A degree or diploma in a relevant field such business, sales or digital marketing is preferred.
• A minimum of 3-5 years of relevant work experience in marketing and/or sales preferably in construction or another technical industry.
• Experience working in Construction, Mining, Forestry, Oil & Gas, Manufacturing, Heavy Equipment, Engineering or Real Estate industries.
• Experience with CRM and digital marketing software (Salesforce, HootSuite, Survey Monkey, WordPress and/or Mailchimp) Microsoft Office (Outlook, Word, Excel, and PowerPoint).
• Experience in creative software such as Canva, Wix, Adobe InDesign, Illustrator, Photoshop, Keynote. – Advantageous
• Effective communication (via phone, video calling and email) is critical to interact with local Canadian teammates, clients and suppliers.
• The ability to work effectively in a collaborative environment is important. They must be able to coordinate with other team members and contribute to the overall success of a project.
• Ability to prioritize and manage multiple projects and deadlines and enjoy working in a fast-paced environment. Stays calm and rational under pressure.

Job type: Permanent

Emp type: Monday to Friday, 8:00 AM to 5:00 PM Pacific time (11:00 PM to 8:00 AM Manila time)

Location: Remote/Work from home

Industry: Construction

Expertise: Sales and Marketing