E-Commerce Data Analyst

Ready to embark on an exciting journey as a E-commerce Data Analyst at Basic-Fit? We're on the lookout for a proactive, customer-focused self-starter to enhance the experience of millions of web and app users across Europe. Your data-driven insights will shape the future of our digital channels.

What will you do?

You will be a vital part of our dynamic Marketing Department, optimizing the entire eCommerce flow, from initial website exploration to membership sign-ups and app engagement. Your responsibilities will include designing event tracking, ensuring precise data collection, and delivering actionable insights to stakeholders. Collaboration is key, as you will work closely with crossfunctional teams, including eCommerce, app development, UX/UI, and other analysts.

Responsibilities

• Analyse user behaviour and performance metrics to identify trends and opportunities for improvement.
• Develop and maintain dashboards and reports to monitor key KPIs across the mobile app and website.
• Design, execute, and analyse A/B tests to optimize user engagement and conversion.
• Ensure data quality by managing event tracking through Google Analytics.
• Create and manage dashboards in Power BI and Looker Studio.
• Support app and eCommerce projects from concept through completion.

Requirements

We are looking for an analytical thinker with strong business acumen and the ability to translate

complex data into actionable insights.

• Bachelor’s/Master’s degree in a relevant field (HBO/WO)
• 1–3 years of relevant experience
• Proficiency in SQL; experience with Python/R is a plus
• Hands-on experience with the Google Stack (Google Analytics, BigQuery, Firebase, Google Tag Manager)
• Familiarity with Microsoft BI tools (DAX, PowerBI, Databricks) is a plus
• Strong stakeholder management and communication skills
• Enthusiasm for continuous learning and adapting to new technologies

About us:

Basic-Fit is the number one low-cost and high-value fitness brand in Europe. We are determined to make fitness accessible to everyone and a habit people love. Together with our orange team, we deliver affordable fitness solutions at 1400+ clubs across Europe, to almost 4 million members combining our straightforward membership model with top-notch fitness technologies. However, where we are today is just the beginning. In the next years, we aim to further professionalize and continue our growth. We move fast like a start-up, whilst making use of our strong corporate backbone. Our company values can already be found in our name: B(Be), A(Accessible), S(Smart), I(Inclusive), C(Committed).

Basic-Fit is also committed to being an inclusive employer that respects equal opportunities for all. Whether you’re one of our members or employees, the company is attentive to your well-being and celebrates diversity! No matter what you go for, we’re here to support you, and help you to #becomfortable. So you can take on the world!

Are you curious, entrepreneurial, practical, and do you have a playful demeanor? Basic-Fit is the right place for you. Please feel invited to grow with us, to make an impact and to share our mission. Welcome to the Orange Community.

Furthermore, you can expect:

• An informal (you can wear jeans and sneakers if you like), international (many cultures and languages) and friendly, down-to-earth environment;
• Plenty of opportunities for your own initiatives and to make an impact;
• Unlimited access to the online training courses of LinkedinLearning and GoodHabitz;
• Good benefits, including travel allowance, a bicycle plan, discount on additional health insurance, work from home allowance and participation in our pension scheme (Basic-Fit pays 52% of the premium);
• We work hybrid, this means 3 days at the office and 2 days remote by a fulltime workweek;
• Within walking distance of Hoofddorp train station and free parking at our headquarters;
• A beautiful gym (fitness equipment, spinning bikes, virtual group lessons) at our headquarters which you can use anytime.

Apply for this job

Before applying, please make sure you are eligible to work in the Netherlands. Unfortunately, we do not sponsor new work visa or permits for this position. If you already have a sponsorship, it is possible to transfer this sponsorship to Basic-Fit.

If you have any questions, please contact Dorus Wolters, Corporate Recruiter via dorus.wolters@basic-fit.com