Channel Marketing Manager EMEA

🌍Genetec - Protect the Everyday

We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.

Our network, of over 1800 people globally, is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our 2022 Internal Engagement Survey results of 4.4/5.

Discover Genetec's work environment and lively culture in this video - here.

💡The Team

Join Genetec's Marketing department and take center stage in showcasing the Genetec brand across the EMEA region, spanning 15+ countries. You will have the opportunity to develop a holistic, regional content marketing strategy to help support Genetec business throughout the EMEA. Reporting to the Director of EMEA Marketing, you will be responsible for managing all elements of the EMEA Channel Marketing function. You will also play a key role in helping strategic channel partners plan and implement amazing marketing campaigns to drive mutual brand awareness and demand.

🔎What your day will look like

• Leadership and management of the EMEA Channel Marketing function, strategic support for execution of the cooperative (co-op) marketing program, partner communications and partner education programs
• Proactive approach to channel marketing through development of relationships with strategic partner account contacts, working together to build co-marketing campaigns that drive brand awareness and measurable demand
• Liaise with Sales teams and Regional Marketing Managers to plan and support field-based marketing programs for strategic partner accounts
• Work closely with Channel Enablement team to ensure messaging alignment and promotion of enablement content and services
• Ensure Genetec partner communications content is built and targeted specifically for the partner audience, and cadence of communications is on point
• Align channel communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiences
• Together with your team, measure and report on co-op fund usage and budgets. Help increase the amount and quality of partner marketing efforts
• Ownership of a channel marketing budget

Requirements

🌟About you

*We invite you to apply even if you happen to not meet every requirement. We provide training

and support to help you reach your full potential within this role*

• Ability to work collaboratively in a cross functional environment across EMEA regions and internationally
• 7+ years IT/Software/SaaS B2B and/or channel marketing experience
• You know and love channel partners and understand how to strategize and write content that resonates with this critical target group
• Knowledge of how to blend and implement both traditional and digital marketing tactics
• You are comfortable with providing both leadership to your team, and with hands on planning and execution of marketing tactics and campaigns
• Excel at building relationships both internally and externally
• Active listener who can create marketing plans and programs from the ground up
• Exceptional customer-facing communication skills and detail orientation
• True passion for partner marketing, branding and lead generation. You enjoy creating marketing programs that drive measurable business results
• Experience managing a budget and reporting on ROI of marketing efforts

💎Even better if you have these assets

• Bachelor’s degree in Marketing, Business or related field
• Security industry experience
• Knowledge of marketing automation and CRM tools (specifically Microsoft Dynamics and Marketo)
• Experience working in both corporate and regional/field-based marketing teams
• Experience with a Channel Sales model
• Knowledge of additional European languages

Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

🏆 4.5/5 agreed in our 2022 Internal Engagement “People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.”

To learn more about us: Website