Content Specialist

Who are we?

Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading

digital lending product, Tunaiku has the distinction of being the first FinTech product in

Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we

managed to get listed on the Indonesian Stock Exchange.

How did we manage to do that?

We are changing people’s perception of a bank. We believe we are the innovators who combine

customer focus principles with creating technology-based impact. We incorporate freedom and

flexibility as part of our startup working culture DNA to encourage innovation in creating better

financial solutions for the banking industry. We think of ourselves as, ‘A technology company

with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’

How did it all start?

Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the

bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank)

in 2014. It has then undergone a significant digital transformation to become one of the

country's forerunning fintech institutions through its award-winning digital lending platform,

Tunaiku.

Our philosophy, mission, and vision

Technology must impact lives, must improve lives. We exist to provide banking to those who

‘need’ and not only to those who ‘want’. Services when provided to those who need at the time

of their need brings smiles. Our vision is to bring 200 million smiles.

More about the bank with startup culture environment

Consist of 1000+ people, you will meet people who love to grow, dream big, and actually have

fun at the workplace! We provide a great working environment that pushes people to grow

outside their comfort zone. People with high drive and ambition find us a very attractive place to

work as their career growth matches their own drive and not any staid policies. Thus we hold

the honor of being awarded “Best Place to Work in Indonesia”.

Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise

Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it,

have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our

journey to ‘Impact Lives’.

Join us today and create #unlimitedinnovations!

Responsibilities

• Collaborate with the Performance Marketing Vice Function to develop ad campaign strategies that align with business goals.
• Create engaging and high-converting ad copy for various digital advertising platforms, including Google Ads, Facebook Ads, and more.
• Develop and optimize landing page copy to improve conversion rates.
• Conduct keyword research to inform ad copy and content strategies.
• A/B test ad creatives to refine and improve campaign performance.
• Stay up-to-date with industry trends and best practices in digital marketing and advertising.
• Collaborate with graphic designers and videographers to ensure cohesive and visually appealing ad creatives.
• Monitor and analyze ad campaign performance metrics to make data-driven decisions and adjustments.
• Provide input and ideas for creative content concepts and campaigns.
• Ensure that all content aligns with brand guidelines and messaging

Requirements

• Bachelor's Degree in Marketing, Communication, or a related field
• At least 2 years experience in digital marketing and content creation, with a focus on performance marketing
• Proven track record of creating effective copy that drives results
• Familiarity with digital advertising platforms, such as Google Ads, META Ads, TikTok Ads
• Strong understanding of SEO and keyword research
• Excellence written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment
• Analytical mindset and proficiency in data analysis tools
• Creative thinking and passion for staying updated with industry trends

Bonus Point If

• Basic knowledge of graphic design principles and software is a plus
• Certification in digital marketing and advertising platforms is advantageous

We exist to help people in Amar Bank to solve problems that can be unimaginable at times. We monitor, assist, and design conceptual messages, so the customer will have more understanding of every message that we want to deliver.

It’s our job to innovate a desire among the public for our products and services and transform ideas into visuals so we can build brand awareness and image.