Senior CVM Analytics Manager

• Leading a team of CVM analysts ensuring that their workload is prioritised across a number of product squads and their short and longer term career development needs are met
• Representing CVM reporting & analytics requirements in squad planning and review ceremonies
• Partner with the Data & Analytics teams that support CVM to brief dashboard and data modelling requirements as well as working to open up data sources for the team to self-serve on to enable detailed insight when required.
• Setting up best practice self-serve campaign reporting and analytics capability across the CVM squads
• Tracking and monitoring all campaign performance metrics from engagement through to CTA conversion (open rates, click rates, upgrades, churn, margin measurement etc)
• Evolve the capability and impact of the CVM squads through the delivery of campaign analytics and reporting for CVM squad initiatives
• Delivery of forecasting for CVM programmes and initiatives
• Conduct adhoc deeper dives to provide the insight on performance and enable decision making
• Creating a ‘test, learn, iterate’ mindset in the squads and ensuring best practice campaign design and delivery set up...