Product Marketing Lead

The role

We’re looking for a world-class product marketer who is passionate, strategic, and user-focused to join our team. You will play an essential role in driving the adoption of Aztec by promoting our products to a variety of potential builders, coordinating product launches, and improving the developer onboarding experience. You will become a technical champion who can ensure accuracy within the marketing team by gaining a deep understanding of how various products work, such as the Aztec Network or Noir. You will be responsible for positioning and messaging Aztec’s products as well as effectively communicating their impact. The ideal candidate will be a clear communicator who has experience supporting a product with a technical user base and insights into the blockchain industry.

This is a remote position based in the US

Your responsibilities will include:

• Develop product positioning, naming, and messaging that reflects a deep understanding of the product and empathy for users.
• Lead effort to provide a best in class developer journey across properties including website, docs, and tutorials with support from developer relations.
• Establish comprehensive product marketing launch strategy and lead content development including product videos, website copy, blog posts, and demos.
• Plan and execute product-related marketing campaigns including technical thought leadership, use cases-specific content, and technical blog posts across channels.
• Produce collateral including one-pagers, presentations, and case studies to support ecosystem and partnership efforts.
• Draft content for new website pages targeted at potential application developers, infrastructure partners, and network participants.
• Work closely with the rest of the marketing team to ensure product marketing content is consistent with the brand voice and distributed across channels.
• Partner with outsourced vendor(s) to generate graphics and videos around Aztec products.
• Measure the effectiveness of product marketing efforts and iterate on the user journey to drive the outcomes we’re seeking.

Qualifications:

• 7+ years of relevant work experience including 3+ years of product marketing experience for a complex product with a technical user base.
• Excellent written communication skills. Must be capable of creating content that tells a compelling story about Aztec and explain its benefits to potential users.
• Experience setting strategic direction and leading product launches that require input and execution across teams.

Nice-to-have:

• Deep understanding of the blockchain landscape and avid learner in the space

What we offer:

• Flexible and remote work environment
• 25 days holiday + bank holidays annually
• Additional benefits include health insurance, retirement plans, and opportunities for professional development.
• Quarterly offsite travel for collaboration
• Events and conference budget
• An opportunity to work at the cutting edge of blockchain and FinTech with a world class cryptography and engineering team

Base Salary: $175,000 - $200,000 + equity + additional benefits. The salary for this position will be commensurate with experience and qualifications.