Director of Surgeon Channel Marketing

As the Director of Surgeon Channel Marketing, you will be a strategic thinker and thought leader responsible for driving the Company’s surgeon channel marketing strategies and programs. You will be responsible for the end-to-end development and management of surgeon channel marketing initiatives, ongoing performance optimization, and surgeon engagement & education strategies.

What you will bring to the role:

• Develop surgeon channel segmentation methodologies based on quantitative and qualitative insights
• Develop segmented surgeon marketing programs designed to attract new surgeons and drive utilization of our technology portfolio with existing surgeon users
• Develop marketing programs that expand the use of our products and services
• Develop surgeon education strategy and education journey that delivers best in class clinical understanding of our products
• Develop experiential marketing programs that drive customer engagement
• Lead competitive intelligence and deliver programs that address the changing dynamics within the marketplace
• Distinguish Lapiplasty™ as the treatment of choice for bunion surgery versus competitive solutions through appropriate branding and collateral development
• Collaborate with internal and external teams to develop and deploy comprehensive, multi-channel marketing and promotional plans that drive awareness and engagement with our innovation
• Develop and enhance product positioning, messaging, and resources that support the differentiation of our technologies
• Partner with the sales organization and develop sales enablement strategies and programs that support the teams
• Oversee generation of monthly and quarterly KPI reports summarizing program results and impact

Requirements

• 8 or more years of related experience, with proven track record of developing marketing strategies preferably in the medical device, pharma, or health industry.
• Bachelor’s degree
• Advanced degree preferred
• This position is required to travel 20-30% of the time.