Marketing Associate

ABOUT GENERATION

At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. We also conduct original research and share data insights on high priority global workforce transition topics to inform decision-making by workforce system stakeholders. Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates. To date, the network has 100,000+ graduates and 11,000+ employers across 46 professions and 17 countries.

When learners join Generation, 91% are unemployed, of which nearly half are long-term unemployed. Three months after completing our program, graduates have an 78% job placement rate, rising to 88% within six months. Of our employed graduates, 68% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them. Employed graduates immediately earn an average of 3-4X their previous earnings. Two to five years after graduation, 77% of our alumni from upper-middle income countries continue to meet their daily financial needs and 63% can save for the future. To date, Generation’s global graduates have earned more than $1 billion in wages. Generation graduates typically have a secondary school background, 54% are female, 34% have dependents, and the majority identify with underrepresented communities in their country.

POSITION OVERVIEW

The Marketing Associate will assist in the planning, execution, and operational management of our marketing efforts. You will be responsible for supporting various marketing initiatives related to digital marketing campaigns and agency work management (e.g.: content creation, media budget allocation, performance). This role requires a person who knows how to balance creative work with data analysis for performance, with excellent communication skills and a passion for driving brand awareness and customer engagement.)

RESPONSIBILITIES

· Assist in the planning and execution of marketing strategies and campaigns.

· Support the development and implementation of marketing plans to achieve business objectives.

· Manage daily operational tasks related to marketing projects.

· Coordinate with internal teams and external agencies to ensure smooth execution of marketing activities.

· Support various digital marketing initiatives, including social media,

· Assist in briefing for the creation of several content and managing digital channels performance to drive brand awareness and customer engagement.

· Brief and collaborate with designers, writers, and other team members to produce high-quality marketing materials.

· Assist in allocating and managing media budgets to maximize campaign performance.

· Monitor and track media spending to ensure alignment with budget and strategic goals.

· Analyze marketing campaign performance using data and analytics tools.

· Provide insights and recommendations to optimize campaign effectiveness and ROI.

· Maintain excellent communication with internal teams, external agencies, and stakeholders.

· Prepare and present reports on marketing activities, performance, and outcomes.

· Support initiatives to increase brand awareness and customer engagement.

· Report to the marketing team to ensure alignment and collaboration on all marketing activities.

· Participate in team meetings and brainstorming sessions to contribute ideas and solutions.

· Provide administrative support for marketing projects,

· Assist with other marketing-related tasks and projects as needed

EXPERIENCE

Candidates for this role will be expected to possess the following experience and qualifications:

· 3 years minimum of general marketing experience

· Experience in Project Management (dealing with different internal and external stakeholders at different seniority levels – including service providers like agencies and business partners)

· Consistent knowledge of digital marketing campaign development and management, with a solid understanding of how social media works (e.g.: Facebook, Instagram, X, LinkedIn, Snapchat, TikTok, Google ads paid search, Google display, YouTube) as well as direct marketing (e.g.: email marketing)

· Good experience with data analysis and marketing campaign performance (using tools like Excel and platforms like Google Analytics)

· Some level of marketing budget control management experience

· Additionally, since this is a remote work position, the candidate must be self-motivated and have ability to self-manage projects (although support and guidance will be always remotely given and be available)

· Finally, a problem-solving mentality and a can-do attitude with proactiveness, flexibility, and teamwork behavior will make the right candidate thrive