Digital Marketing Manager

Job Information

Age Bracket: 30-36 years

Position Available: 1

Shift Schedule: Mon-Sat 9:00 AM-6:00 PM

Area: Block 4, Clifton

Tejar is an unrivalled company running an online retail store to offer sustainable and everlasting consumer goods to those who want a massive improvement in their lifestyle. The store exudes a wide variety of products, with its baseline in electronics and touching the niche of beauty and fashion. Back-to-back product acquisitions from across the globe and huge model range of multitude products within an individual niche are some of the prominent reason why we have a reliable customer base. With innovation and customer experience as our paradigm of operations and services, we are a rapidly-growing entity looking to expand our optimal team of doers.

Role Overview
The Digital Marketing Manager will be responsible for all aspects of marketing operations. This role’s central goal will be focused towards the company’s influence while increasing brand loyalty, awareness and lead generation. He/She will devise, execute, inspect and monitor digital marketing campaigns across all digital networks. Ideally, the candidate will use his/her qualifications, experience and skills for social media management, art direction and other aspects of marketing. To explain further, this role drives innovative approaches and techniques to optimise effectiveness of marketing campaigns. The Digital Marketer will utilize customer intent data from internal and external sources to effectively nurture leads at the top, middle and bottom of the marketing funnel.

Job Responsibilities

• Identify intent signal sources to consolidate intent data for optimised audience segmentation
• Develop and execute enriched marketing campaigns that evangelise leads and move them toward consideration and decision-making phase
• Set up email marketing automation using tools such as Mailchimp
• Identify retargeting lists for Display Advertising and paid social media
• Execute and monitor retargeting ad campaigns and dynamic website experiences
• Provide performance reporting KPIs on a weekly, monthly and quarterly basis
• Analysing and improvising post-campaign results and executing refinements
• Manage and optimise digital marketing campaigns across multiple channels, including search SEO, pay-per-click (PPC) advertising, social media marketing, and email marketing
• Review and manage digital marketing content, including blog posts, articles, infographics and social media posts·
• Work with other marketing team members to develop and implement a cohesive digital marketing plan
• Stay up-to-date on the latest digital marketing trends and best practices
• Measuring performance of the campaigns through web analytics tool and measure ROI
• Provide inventive design for content marketing
• Ensure that brand message is consistent
• Analyse digital data to draw key recommendations around website optimisation

Job Requirements

• Bachelor’s degree in Business Administration/Marketing or equivalent degree in the relevant field

• Minimum of 5+years of experience as a Digital Marketing Lead, Digital Marketer

• Experience with marketing automation and CRM platforms

• Experience in creating forms and landing pages.

• Experience in using Google Analytics and other tracking tools to monitor and optimise marketing efforts

• Must be familiar with SEO and YouTube campaigns/able to execute Google Ads, Facebook and Instagram campaigns

• Must be tech-savvy

• Devoted leadership skills

• Excellent management skills

• Highly organizational and creative

• Excellent communication skills and ability to collaborate with cross-functional teams

• Detail-oriented and able to work independently in a fast-paced environment

• Ability to think strategically and make data-driven decisions

• Proficiency in English Language

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