- Own the success of a large book of business by developing a one-to-many engagement strategy to retain and grow revenue
- Own the digital strategy end to end, blending personalization with scalability to make sure low-touch customers feel supported and enabled with insightsoftware products, map the digital customer journey, including key milestones and desired outcomes, and develop a plan for how to deploy targeted, repeatable, and scalable automation throughout (e.g., playbooks, SOPs, email campaigns, etc)
- Engage with the Customer Success, product and marketing teams to create webinars, in-app guides, and digital-first training strategies to help drive platform adoption with customers
- Closely collaborate with Marketing to ensure all digital touchpoints are aligned with the insightsoftware brand voice - Leverage data to influence changes in customer behavior, continually measuring the effectiveness of these programs, and optimizing them to improve engagement, conversion, and/or outcomes
- Develop a change management plan to successfully transition existing medium-touch customers to a low-touch engagement model
- Develop and Implement a One-to-Many Engagement Strategy, including:
- Create and execute a scalable engagement plan tailored for a large customer base, focusing on customer retention and revenue growth.
- Utilize data analytics to segment the customer base and develop targeted communication strategies, ensuring each segment receives personalized yet scalable support.
- Design and Optimize the Digital Customer Journey, including:
- Map out the complete digital customer journey, identifying key milestones and desired outcomes for low-touch customers.
- Develop and deploy automation tools to provide consistent and proactive engagement, enhancing customer experience and product adoption
- Foster Cross-Functional Collaboration for Enhanced Customer Engagement
Requirements
- 5+ years of work experience in SaaS Customer Success, Account Management, Customer Operations, or Digital Marketing
- Experience working with scaled & targeted digital programs focused on post-sales engagements (i.e., Digital Customer Success, Tech Touch, Scaled CS, Digital Marketing)
- Experience working with CRM platforms or other Customer Success solutions like Salesforce, Gainsight, and Totango
- Familiarity with BI tools such as Power BI, Tableau or Looker
- Ability to project manage a high volume of requests and tasks
- Ability to easily digest and synthesize large amounts of data into actionable insights
- Natural and independent problem-solver: comfortable with complexity and ambiguity; able to dive into the operational details, and also engage meaningfully on the overall strategy
- Motivated to work collaboratively in a fast-paced, ever-changing environment to help our growing business
- Exhibits our core values: Results Orientation, Winning Attitude, Be One Team, Disciplined Execution, and Growth Mindset
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InsightSoftware
insightsoftwareย is a leading provider of reporting, analytics, and performance management solutions. accuracy, and compliance. Learn more at insightsoftware.com.
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