PPC Specialist

We’re a 12+ year-old company that’s profitable, self-funded, growing, and crazy fun!

When you process over 2.5 billion address lookups a day, you can start to feel pretty good about yourself. But that’s just the beginning of where we’re going as a company.

If you're a PPC ads wizard, let's talk.

We’re after a highly skilled and experienced Paid Ads (PPC) Specialist with a strong background in managing B2B enterprise campaigns. The ideal candidate will have a minimum of 3 years of agency experience and a proven track record in B2B lead generation, retargeting, and ecommerce. They'll be responsible for planning, executing, and optimizing our PPC campaigns across various platforms to drive high-quality leads and maximize ROI.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Microsoft Ads, and other relevant platforms.

• Execute search, video, display, and retargeting campaigns to achieve marketing objectives.

• Conduct keyword research, competitive analysis, and audience targeting to optimize campaign performance using SEO research tools like Ahrefs, and Google Search Console.

• Manage and optimize ad budgets to ensure cost-effective spending and maximized ROI.

• Develop and optimize campaign-specific landing pages to improve user experience and conversion rates.

• Craft persuasive ad and landing page copy tailored to executive and developer audiences.

• Conduct A/B testing to identify the most effective ad creatives and landing pages.

• Use Google Tag Manager to create and manage conversion tags and triggers that send high-quality data back to Google.

• Monitor and analyze campaign performance using Google Analytics 4, HubSpot, and other analytics tools.

• Create comprehensive reports in Looker Studio and Google Ads to present to stakeholders.

• Provide insights and recommendations based on data analysis to inform strategic decisions.

• Manage and optimize offline conversion tracking to measure campaign effectiveness accurately.

• Stay up-to-date with industry trends, best practices, and the latest advancements in PPC technologies and strategies to continuously improve campaign performance.

• Collaborate with the hilarious marketing team to align PPC strategies with overall marketing goals.

Qualifications

• Minimum of 3 years of agency experience managing B2B PPC campaigns.

• Proven experience in enterprise B2B lead generation, retargeting, and ecommerce.

• Google Ads certification is required.

• Proficient in running ads on Google Ads, and Microsoft Ads, and experience with video, display, retargeting, and search campaigns.

• Strong understanding of Google Analytics

• Experience creating reports in Google Ads, Looker Studio, or other data visualization tools.

• Experience with offline conversion tracking and implementing effective conversion tracking strategies.

• Experience in creating custom conversion actions in Google Tag Manager.

• Skilled in creating and optimizing campaign-specific landing pages.

• Excellent analytical skills with the ability to interpret data and provide data-driven, actionable insights.

• Strong communication and presentation skills.

• Ability to manage multiple projects and meet deadlines.

• Detail-oriented with a strong focus on accuracy and quality.

• Self-motivated and able to work independently as well as part of a team.

Preferred Skills

• Experience with Facebook Ads and LinkedIn Ads.

• Knowledge of SEO and content marketing strategies.

• Basic understanding of HTML and web design principles.

• Familiarity with marketing automation tools like HubSpot.

• Familiarity with server-side GTM and/or working with the data layer.

• Experience with conversion tracking on Single Page Application (SPA) websites or React.

• Familiarity with using Google's API for conversion tracking.

Compensation, Benefits and Perks

• Competitive compensation (DOE).

• 100% paid health, dental and basic life insurance premiums (includes family coverage).

• Long Term Disability insurance.

• Generous PTO benefits that increase with tenure.

• 401k retirement plan with matching.

• Ongoing training for professional and career development.

• Adjustable standing desk.

• Great workplace and the tools to accomplish the work.

• Drinks, snacks, team building lunches & activities.

• In office chiropractic services.

• Many other perks, including periodic company retreats and trips to very fun places.

To Apply

Sounds too good to be true? Apply and find out for yourself.

• For more information about the company, please visit us at https://www.smarty.com

Smarty is a leader in location data intelligence-providing enterprise-grade SaaS solutions for address validation, standardization, and geocoding in 240+ countries and territories. Through easy-to-use website tools, SDKs and fully-documented APIs, Smarty's customers process billions of addresses every day!

And we're having fun!

We believe fun is creating, building, and helping. Fun is collaborating with energy and excitement. Fun is making memories. Fun is not just working, but really living and enjoying our time together. We accomplish this by mastering our respective crafts, being outward toward others, and by doing lots of fun things together. We infuse fun into our everyday work and believe if you aren't having fun, then you're doing it wrong!

We are an Equal Opportunity Employer and we require all candidates (that receive and accept employment offers) to complete a background check.