Consumer Marketing Manager MENA

The world of esports/gaming is growing and so are we!!

We’re now in search of adept individuals—seasoned experts in Marketing and Strategy—to join our ranks and join the driving force as our Consumer Marketing Manager for the MENA region.

As the gaming and esports realm continues its remarkable ascent, we’re growing in stride.

But to maintain the seamless flow, a missing element beckons for attention: Acting as the voice of the customer, the Marketing team is poised to champion the voice of the fans and players to ignite a customer-centric approach and become a strategic growth engine.

In the dynamic realm of esports marketing, you, as the Consumer Marketing Manager MENA, will lead our three-year customer marketing strategy. Your role involves driving comprehensive campaigns for ESL/DH brands to boost event popularity, ticket sales, and digital viewership. Key responsibilities include planning and executing cross-media campaigns, aligning with various teams, building strategic stakeholder relationships, and working cross-functionally with global teams. Additionally, you'll create and manage marketing materials, oversee students and freelancers, and report on campaign performance, consumer engagement, and business impact, while ensuring effective budget and media planning.

What you will be doing:

• Drive marketing campaigns to reach our current and future fans, covering all of ESL/DH products and brands.
• Concept, plan, implement, execute, and report on cross-media consumer campaigns: Drive popularity, attendance, ticket sales, and digital viewership of our worldwide events.
• Drive general popularity, awareness, and sentiment of our brands with consumer audiences.
• Communicate, and align the campaigns with other teams: Product, Comms, Event, and Leadership.
• Develop and cultivate key strategic relationships with stakeholders including players, influencers, teams, venues, partners, agencies, and other third-party service providers.
• Integrate marketing plans and storytelling with product brands and event productions.
• Work cross-functionally with global teams across multiple disciplines including Production and operational responsibilities:
• Create campaigns to engage existing and future fans with our brands and products.
• Follow through with the plans and bring campaigns to life.
• Create, produce, and manage marketing materials.
• Brief departments, freelancers, and agencies with their scopes of work.
• Run task and campaign management, and media planning.
• Work closely with other departments to implement campaigns into the
• products.
• Management responsibilities: Oversee the work of working students, and trainees; as well as oversee the work of freelancers and agenciesOperations, PR, Sales, and others to articulate product and brand vision.Report on campaigns, engagement, business impact, and consumer KPIs.
• Qualitative feedback from customers in purchase reports/experiences; Reports of reach, impact, conversion of driven campaigns and consumer communication
• Well-shared set of marketing materials
• Up-to-date content, budget, and media plans

About you:

• Good knowledge of media consumption behavior, and content marketing.
• Excellent copywriting skills in the English language.
• Good knowledge of Adobe Photoshop, InDesign, and Illustrator.
• Ability to plan and follow through with digital marketing, content planning, and measuring campaigns.
• Good knowledge of consumer analytics, and audience segmentation.
• Good knowledge of the esports content offerings across multiple game titles.
• Personal skills: Highly independent, self-motivated work style; High curiosity to find the right channels, voice, and campaigns for multiple audiences; Excellent communication skills, to sync across departments, geographies, and cultures, that work on the campaign.

Application information:

Do you feel ready for the challenge of working at @EFG? Join us for a game-changing career where we will be shaping the journey of esports with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.

Please apply by adding the requested documents CV or your cover letter in English and preferably in PDF format.

Our Recruitment Process – What to Expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, overall passions, as well as your personal relationship with games, to help us gauge the connection between these points and the criteria set forth by our hiring manager for this role. You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn’t qualify for this round. Either way, you will hear from us!

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

At ESL we create worlds where everybody can be somebody

At FACEIT we create a world where the community has the power to shape video games

At DreamHack we create a world where the gaming community comes to life

Requirements

• 3+ years experience in marketing or agency work.
• A bilingual (or C1 as a minimum) level of English and Arabic is a MUST.
• Track record of running integrated media campaigns and producing creatives.
• Experience working with other creative teams, content producers, media agencies, product management, and external stakeholders.
• Experience working with younger audiences in a digital space, best-case esports/gaming, or entertainment/sports.