Senior PR & Communications Associate

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• CASETiFY is currently recruiting a Senior PR & Communications Associate to join our Brand Marketing Team. This is a key role in driving global PR and media relations strategies for CASETiFY. In this position, you will manage day-to-day media relations, craft compelling narratives, secure high-profile placements, and support broader communications initiatives. This is an exciting opportunity to contribute to the continued growth and brand elevation of CASETiFY worldwide.
• The position reports directly to the Global Public Relations Manager and works closely with cross-functional and cross-regional teams to ensure the successful delivery of projects that enhance CASETiFY’s presence in the global media landscape.

Job Description

• Serve as a strategic internal and external communications officer, collaborating with cross-functional teams to develop and execute integrated PR campaigns that elevate the CASETiFY brand globally
• Manage an international media relations program, including pitching stories, building relationships with key journalists, and securing high-impact placements in top-tier outlets
• Create compelling press materials such as press releases, media alerts, bylined articles, and talking points
• Help coordinate global press events, product launches, and other brand activations
• Monitor media coverage, analyze performance, and provide insightful reporting to key stakeholders
• Stay up-to-date on industry trends and competitive landscape to identify new PR opportunities
• Work with PR agency partners and vendors to ensure alignment and high-quality work

Requirement

• 2+ years of related experience in public relations/communications preferably in an agency
• Bachelor's Degree in Communications, Journalism, or a related field
• Proven track record of securing top-tier media placements and managing successful PR campaigns
• Strong media relations skills and established network of industry contacts
• Event coordination and project management are valued
• Familiar with key public relations metrics and general knowledge of using websites such as Meltwater and Muck Rack
• Strong proficiency in Microsoft Office and Google Workplace
• Strong team player who is open-minded and eager to continuously learn and expand skillsets
• Detail-oriented with excellent project management and organization abilities
• Ability to handle multiple, high-priority projects in a demanding environment
• Passion for the CASETiFY brand and staying up-to-date on industry trends
• Excellent written and verbal communication skills, with the ability to craft compelling narratives
• Candidates with less experience will be considered as PR & Communications Associate
• This role is based in our Hong Kong headquarters, with the opportunity for international travel. If you are an experienced PR professional with a creative mindset and a passion for building global brands, we encourage you to apply!