Digital Media Senior Director

Location is flexible - opportunity to work remotely,

Preference for Midwest talent.

The Digital Media Senior Director (Retail Media Monetization) will be the go-to Retail Media Network expert, leading strategic management of a retail media network (RMN) engagement as well as growth for New Stream Media. You will act as the central hub of collaboration and retail media expertise across several departments/resources including senior level colleagues at dentsu, leading decision making with an eye for driving profitable innovation on behalf of your RMN client. You will work directly with senior level business leaders at your RMN client, in an embedded team model. You will translate media-led strategies into actionable business insights for your Retail Media Network client. You will be responsible for monetization and go to market strategy, roadmap initiatives and planning for innovation, organizational ways of working design, and B2B2C strategy. You will contribute to New Stream Media product and solution development and business strategy. This is a position ideally for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and indirect reports (through a matrixed organization) and report into a VP.

New Stream Media is dentsu's specialty retail media practice that is purpose-built for retailers that are building, scaling, and managing retail media network (RMN) businesses. We are a services-based business that provide our RMN clients teams in media sales, account management, media planning and activation, audience strategy and analytics, creative, and billing. We are flexible in our operating models with clients – staffing embedded in-house teams as well as in strategic consultation. We are end-to-end experts from consulting through to activation and have been doing this work at scale longer than any other agency partner.

You will:

• Lead the development and execution of market strategies for eRetail channels, with experience with B2B2C market dynamics in retail media
• Own and manage monetization tools for your retail media network client like a rate card, margin tracking, and business case forecasting
• Develop strategic roadmaps and test plans, orchestrating across all functional groups to ensure holistic management and delivery
• Translate objectives from client and account leadership into strategy and tactics for eRetail channels.
• Demonstrate eRetail thought leadership by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and playbooks.
• Work with Retail Media Network client teams to identify and understand their needs, campaign performance, and opportunities to grow the New Stream Media relationship.
• Provide management and coaching of Managers and Analysts supporting your account; managing task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Oversee performance evaluations and feedback.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
• Support growth / sales efforts for New Stream Media
• Consult with individual capability teams to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Mastery of all Campaign Management and Planning & Optimization functional responsibilities
• Deliver against functional responsibilities in a strategic and self-guided manner, on high volume of accounts, larger scale client/Media programs
• Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner

Requirements

• 10+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, or CPG
• Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, LinkedIn Ads)
• Past proficiency within DSPs to run Video & Display (Google's DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD)
• Ideal to have in-platform execution / working knowledgein Walmart Connect, Target's Roundel, Criteo, InstaCart, etc.
• Experience with all facets of eRetail channels: retail, content, media, and platform nuances
• Proficient user of digital ads trafficking tools (DCM and/or GAM)
• Proficient user of Microsoft Office suite, especially Excel (can perform complex functions) and PowerPoint
• Digital media strategy and plan development
• Experience against several media buying strategies; self-service, managed buyer, partner negotiations
• Demonstrated collaborative approach to success through partnerships, where individual success is part of team and client success.
• Ability to draw conclusions and devise strategic recommendations based on data analysis and findings
• A desire to "change the game" and think outside of the box with enthusiasm for the future of eRetail/Retail Media Networks and building that future with New Stream Media
• Ability to think strategically and translate to tactical and actionable deliverables for your team
• Client management, consultative selling skills, and the ability to interact at all levels of management, including the executive level, to advocate and influence direction
• Experience managing, developing and hiring talent
• Other:
• Bachelor's/advanced degree from an accredited college or university
• Resource and people management
• Cross discipline coordination and management
• Policy and best practices contributor