CRM Strategist

Location: UK (Remote)

Who We Are

Massive Rocket is a high-growth Braze & Snowflake agency that has made significant strides in connecting digital marketing teams with product and engineering units. Founded just 5 years ago, we have experienced swift growth and are now at a crucial juncture, aspiring to reach $100M in revenue. Our focus is on delivering human experiences at scale, leveraging the latest in web, mobile, cloud, data, and AI technologies. We pride ourselves on innovation and the delivery of cutting-edge digital solutions.

Every role at Massive Rocket is Entrepreneurial - Successful people at Massive Rocket will not only think about their role but understand the roles around them, their goals and contribute to the success and growth of their team, customers and partners.

What We Offer

🚀 Fast-moving environment – you will never stop learning and growing

❤️ Supportive and positive work culture with an emphasis on our values

🌍 International presence – work with team members in Europe, the US, and around the globe

🪐 100% remote forever

🌴 Flexible Vacation Policy

🧗🏼‍♂️ Career progression paths and opportunities for promotion/advancement

🍕 Organised team events and outings

What we’re looking for

As a CRM Strategist at Massive Rocket, you will support the Principal CRM Strategist in developing and implementing CRM strategies for our clients. Your primary responsibility will be to assist in the creation of strategic plans and ensure their seamless handover to the execution team, helping to achieve clients' KPIs and generate measurable ROI. You will provide actionable initiatives that the execution team and CRM Consultants can deliver, supporting the tracking and reporting of business objectives.

You will work closely with the Principal CRM Strategist to simplify complex frameworks into clear narratives and translate recommendations into actionable plans. You will participate in client sessions during the Delivery Sales Lifecycle, helping to identify core challenges and contribute to data-driven marketing strategies. Additionally, you will aid in creating pitches that effectively tell a story using strategy, data, and insights. Furthermore, you will conduct strategy sessions based on lifecycle stages, best practices, and key principles to drive client success.

Responsibilities

1) CRM Strategy

- Deliver and orchestrate CRM strategy for clients with a focus on how to leverage data to measure and generate ROI, and deliver against their KPIs

- Demonstrate strong presentation skills and craft compelling, strategic and visually appealing decks for clients using data and insight.

- Understand clients' strategic goals and deliver communication plans across complex or major projects, ensuring they are optimised against business KPIs, with a focus on leveraging data and technology to deliver more effective customer journeys.

- Use large datasets and a variety of analytical techniques to tell compelling stories with the data in an easy-to-understand manner.

2) Client Retention

- Proactively identify additional work streams to extend the retention of our clients. This may include upsell and cross-sell opportunities within Massive Rocket. Work with the Program Manager to flesh out requirements and included initiatives into the roadmap.

- Develop and nurture relationships with key stakeholders and decision-makers within potential and existing client organisations

- Conduct client audits to assess satisfaction levels, identify areas for improvement, and explore opportunities for expansion.

- Continuously monitor market trends and competitor activities to anticipate potential threats to client retention and develop proactive strategies to mitigate risks.

- Organize and facilitate client events, workshops, and training sessions to foster stronger relationships and enhance client satisfaction.

3) CRM Sales

- You will contribute towards the crafting of pitch presentations. Your ability to translate client needs into compelling narratives will be crucial in persuading potential clients of the value of our CRM solutions.

- Stay up-to-date with industry trends and best practices in CRM to ensure our strategies remain innovative and effective.

- Collaborate with the sales and data teams to create successful pitches.

- Showcase success stories and case studies to demonstrate the impact of our CRM strategies.

- Provide technical expertise and clear explanations during pitch presentations.

- Participate in follow-up activities to address client questions and secure deals.

- Conduct market analysis to identify emerging opportunities and potential clients.

- Gather and relay feedback from pitch meetings to improve our offerings and approach.

Required Skills & Qualifications

- Minimum 6+ years of CRM experience, with 2 years in a CRM Strategy position in an agency, consultancy or a client-side

Strong skills in working with Braze, Salesforce Marketing Cloud or HubSpot

- Experience presenting complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans

- Experience using data to evaluate effectiveness of customer communications and in using these results to plan future campaigns, regarding audience, next best actions, content and timing frequencies

- In-depth knowledge of CRM and technologies, with expertise in CRM platforms such as Salesforce, Microsoft Dynamics, or HubSpot..etc.

- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex concepts to diverse audiences.

- Proven ability to drive results, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

- Experience in providing CRM consulting or advisory services to clients is a plus.

- English at C1 level

If you're ready to launch your career to new heights at a company fuelled by passion and innovation, we want to hear from you!

Note: Please ensure that your qualifications closely match the criteria outlined in the job description. Applications not meeting the specified criteria may not be processed or considered for this position.

During the process, please be ready to provide:

• Valid work visa - Massive Rocket does not provide sponsorship at the moment.

• Proof of identification: ID card, passport, Utility bill (Gas, Water, Electricity)

• 2 references - Name, Relationship, Contact details (Email, Mobile)

• Contractors Only: proof of incorporation and insurance