Senior Marketing & Customer Data Analyst

About the team:

We are a team of 14 passionate, vibrant and smart people from performance marketing, brand and creative, customer conversion and retention. Responsible for driving profitable growth in Vintage Cash Cow, the Marketing and Customer team is at the forefront of business growth and decision-making, working closely with key partners in finance, operations, and revenue. This is an exciting time to join a team growing rapidly and sharpening our focus on data and insight.

About the role:

As a Marketing and Customer Data Analyst at Vintage Cash Cow, you will help drive our marketing efforts. This role is pivotal in shaping our marketing strategies and ensuring our campaigns are effective and impactful.

You will analyse diverse data sets to uncover insights, develop compelling data stories and provide recommendations that improve customer experience and drive business growth. By addressing key questions such as “Are we measuring the right things?” and “Do changes based on data insights have the anticipated impact?”, you will help steer us to make data-informed decisions.

This Marketing and Customer Data Analyst position offers more than just a job. It's an opportunity for you to significantly improve our marketing effectiveness, identify commercial opportunities, and enhance our customer experience. You'll be able to apply and develop your skills in a dynamic and challenging environment, fostering your personal growth and professional development.

In your first three months you will:

• Build relationships with marketing and customer teams to understand their data needs.

• Provide clear analysis of website performance data using GA/GA4 and suggest improvements for key landing and conversion pages.

• Provide clear data insights to help the CRM team improve customer conversion and value metrics.

• Develop and present insights from performance marketing channels, including Meta and Google Ads.

• Support brand and offline channels by analysing the impact of TV and radio spend.

• Develop dashboards to track the performance for key areas of marketing and customer metrics.

• Develop trend and predictive models to forecast the impact of marketing spend.

In your first year you will:

• Provide the business with a clear understanding of our valuable (CLTV) customer segments.

• Establish initial marketing attribution models to understand channel interactions better.

• Work with external providers and lead the development of advanced econometric models to drive marketing strategies.

• Deliver comprehensive analysis of email and CRM campaigns to improve customer conversion and value metrics.

• Integrate CRM data into clear, actionable insights that enhance both marketing and customer engagement.

Key Goals & Objectives:

• Develop and implement robust data analytics frameworks to track and measure marketing performance.

• Create and maintain comprehensive dashboards that provide insights into key performance metrics and actionable insights.

• Improve website performance through data-driven recommendations.

• Improve performance marketing through robust and in-depth analytics of Meta and Google performance.

• Optimise offline spend through providing greater understanding of the performance of ATL spend in key geo regions.

• Develop attribution and marketing measurement models to allow us to make the optimum investment decisions.

• Enhance customer retention and lifetime value through targeted analysis of CRM campaigns and customer database.

• Collaborate with the broader marketing team to execute campaigns and track their effectiveness.

• Present data-driven insights to stakeholders to support strategic decision-making.

• Continuously refine data analytics processes to improve accuracy and efficiency.

Key Responsibilities:

• Conduct day-to-day analysis of website performance, performance marketing spend and customer data.

• Build and run end-to-end MMM (Marketing Mix Models) to optimise marketing strategies.

• Develop insightful dashboards that translate complex data into actionable insights.

• Collaborate with the broader marketing team to execute campaigns and track their effectiveness.

• Present data-driven insights to stakeholders to support strategic decision-making.

• Continuously refine data analytics processes to improve accuracy and efficiency.

Skills and Experience:

• Proven experience as a Data Analyst with advanced statistical skills working with Marketing and Customer data.

• Proficiency in SQL, Big Query, Excel/sheets, G4A, and tools such as Thoughtspot and Looker Studio.

• Expertise in crafting compelling data stories and visualisations.

• In-depth experience working with Performance Marketing (Meta and Google Ads Manager) and website data (GA4) and media insights.

• Experience creating Marketing Measurement Models, including in-house attribution models and working with external econometric modelling partners.

• Ability to translate complex data into clear insights for marketing and business stakeholders.

• Proven experience in providing data insights to drive enhanced performance in key marketing channels, delivering incremental revenue and EBITDA.

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The Details:

• Location of Work: Hybrid Working, 3 days in Leeds office, 2 days WFH.
  • Vintage Cash Cow:
    • Pure Offices, Morley, LS27 7LE.
• Benefits:
  • 🚀 Be part of a rapidly growing company with so many opportunities to progress!
  • ☕️ Free lunch, tea, coffee and snacks every day
  • 🌴 25 days annual leave
  • 🚲 Cycle to work scheme
  • 🏥 Medicash
  • 🌎 2 Community/ Charity days per year
  • 💸 Uncapped Profit Share Scheme
  • 🧠 Oliva Mental Health
  • 👟 Monthly contribution towards your gym membership
  • 🎯 Regular socials and events

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At Vintage Cash Cow, we prioritise inclusivity and collaboration among departments to promote knowledge and expertise. We welcome individuals who value these principles and are ready to make a valuable contribution.

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About Vintage Cash Cow

There's an elephant in the boardroom. The unchecked consumption, constant growth and focus on 'buying new' is not an option in tomorrow's market. Companies around the world must stop their reliance on finite resources that can't keep coming out of the ground. Changing consumer behaviour is demanding companies change; less new, fewer short-life items, more reCommerce, more reuse, and more recycling. The cost-of-living crisis is catalysing and accelerating this change; it's simply cheaper to do the right thing.

You'll know that buying and selling old and vintage items isn't easy for most people, so we've set out to change that. Vintage Cash Cow is on a mission to become the leading brand for buying and selling all things vintage, valuable, and occasionally peculiar. By delivering unrivalled convenience and care with our fair, trustworthy and personal service, we believe we can own this space in the UK and overseas.

We aren't doing this entirely alone. We've raised VC investment from Dutch Founders Fund and Airbridge Equity Partners, including from the founders of WeTransfer, Just Eat Benelux and TreatWell. With their support and our unwavering commitment to changing the game for good globally, this role is an exciting opportunity to join a brand primed for lift-off.