Growth Manager EMEA

We’re Minor Figures. Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista.

All our products are 100% plant based and vegan friendly. The company is exploding, achieving record sales figures each quarter.

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen. Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time. We value individuality and we want you to be yourself. If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.

Are you an Omni channel trailblazer in the digital world, with a deep passion for brand & innovation?

Can you grow an online subscription business for an exciting new concept?

Do you thrive in environments where you have a chance to disrupt the status quo, where we focus on high customer satisfaction and bold communication plans.

Do you feel comfortable with building cross functional strategies that drive significant online sales growth?

Have you been instrumental in driving and delivering physical products across UK & Europe via e-commerce.

If this is you, then our Growth Manager (EMEA) is for you.

We are looking for a Growth Manager EMEA (Marketing E-Commerce for B2B Subscription Sales) across EMEA which is a brand new role for Minor Figures, focusing on an exciting launch of a new project that we think will change the world. This role is a full time role based in our London office.

As our Growth Manager for EMEA, you will be responsible for overseeing the full digital marketing funnel from targeting, acquisition strategies & conversion through to retention, loyalty and advocacy of an exciting new business channel.

You will manage the website, marketing and communications campaigns, and ensure products are delivered promptly and effectively. Your focus is on creating and maintaining a seamless shopping experience for customers. Reporting directly to the Commercial Director EMEA while working intimately with On-trade sales teams, marketing, our Global Digital Lead, and Senior Leadership team. Your primary mission is to grow our new B2B innovation via online subscription across key markets in the UK, Ireland and EMEA.

With support from our team, you’ll devise and execute a comprehensive cost effective marketing strategy, amplifying our brand.

• E-Commerce Leadership: Oversee our e-commerce initiatives, ensuring that every digital touchpoint is optimised for sales performance and creating an industry-leading CX.
• Subscription-Driven Sales Strategy Development: Craft and implement robust digital marketing and e-commerce strategies focused primarily on driving aggressive subscription growth over UK & Europe.
• Analysing e-commerce data and metrics to identify opportunities for growth and improvement: Track and evaluate all digital marketing activity against reach, engagement and conversion targets, spotting trends to guide strategy and develop the B2B audience understanding.
• Collaborating with cross-functional teams, such as marketing, sales, and product development, to ensure consistent messaging and branding across all channels There is the benefit of working alongside a large on-trade team you have the ability to collaborate on strategy and tactics - with the physical team that can positively impact performance.
• Analytics and Growth Hacking: Utilise advanced analytics to drive decisions, and spearhead growth hacking initiatives to rapidly scale our online presence and sales.
• Creating and managing e-commerce budgets, including advertising and promotion spend: Optimise and track of all expenditures linked to digital, maximising ROI & CAC at every opportunity.
• Digital Marketing. Working collaboratively with on-trade team you will create clear and exciting briefs on new digital consumer journeys, with a focus on new paid channels, journey automation (CRM, SMS), organic, engaging content and new initiatives (loyalty/ advocacy)
• Collaborative Working alongside the On-trade Leads to define our channel portfolio, content strategy and tactical plans to grow and engage online communities

You’ll work closely with a crew of teammates across the UK, US and Australia, who are celebrated for their individuality in a work culture that encourages you to be optimistic, experimental and daring. Minor Figures is filled to the brim with creative thinkers who are truly passionate about our brand, so the Digital Sales team is a powerful epicentre of that energy!

In this role you will be directly reporting to our Commercial Director and General Manager EMEA and will be working with the wider marketing team for the EMEA region to align strategy.

We’re looking for someone highly creative and driven. We'd love to chat to people with solid marketing experience, working within an in-house team or agency environment.

Besides all the above and being obsessed to coffee and non-dairy milk, you also have the skills listed below:

• Proven Experience with Subscription Sales: digital marketing leadership, with a demonstrated track record of significantly scaling subscription sales online.
• Disruptive Mindset: A history of developing innovative and disruptive strategies in digital marketing and e-commerce.
• Analytical Skills: Native in using digital tools like Google Analytics and AdWords to boost e-commerce sales directly. PowerBI experience and ability to prompt AI tools is a plus.
• Leadership Excellence: Ability to lead and inspire a team of digital marketing professionals, fostering an environment of growth and high performance.
• All Areas: It’s critical that this role is filled by someone who has worked in/ managed all areas of Digital – Paid , SEO, E-Commerce and CRM.

We realise that a job is more than just the take home salary each month. So what are you really getting?

As part of the MF team, not only will you have the opportunity to own your role and make it, you and us a success, you’ll also be becoming part of something very special. Minor Figures’ ethos is that everyone is welcome, as long as you leave all hang-ups, social barriers and prejudices at the door.

You’ll embark on a journey that doesn’t have a destination. It just keeps going. Your contribution will help us become the most loved brand on the planet & the number speciality coffee brand. With that, you’ll grow, develop and progress as we do and you’ll play your part in us having a planet to do this on.

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

• 25 days holiday allowance in addition to bank holidays
• Statutory pension contribution through Nest
• Employee share options scheme, available to all full time employees.
• 1 day paid leave to support a cause of your choice through volunteering or activism
• Flexible working to meet the needs of the role
• 30% discount on products from our online shop
• Unlimited one to one coaching sessions with More Happi
• Unlimited access to Calm app
• All the free coffee and cold brew you can drink!
• Vegan lunches are available.

You’ll be based out of our office in North/East London. Work from home flexibility is supported but the office will be your base and allow you to bring the energy and creativity to help educate and inspire our team. We would expect you to be present in our London office 2 times per week.

Hours of work will generally be 9.00am – 5:30 pm but may vary with workload or by agreement. Flexibility may be required due to travel requirements (quarterly).

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.

You’re sold? The coffee is brewing, you’re ready to hit send and sit back and wait for a response?

In order to make that happen:

• Submit a CV and any supporting documents to us.
• Tell us why you want to work with us at Minor Figures.

Our interview process is straight forward:

• Meet the recruiter (get to know you, virtual)
• Meet the team (competency interview, virtual)
• Task and final interview with team & founder (in person-London office)

Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

In line with the full job description we would love to hear from you if you have had experience/skills with the following:

• E-Commerce
• Subscription Models
• Product End-to-End Management
• Self-starter
• Ambition
• CRM & Marketing
• Lead Generation & Conversion

We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications.