This is an opportunity to learn and grow in an exciting, evolving media research environment. The role will handle analyzing viewership data to deliver insights that drive audience and business development for NBC Universal’s Local Media division.
- Create and maintain station sales inventory and estimates based on Nielsen and comScore ratings for all properties which include NBC, Telemundo, NBC Sports Regional Networks, COZI & TeleXitos. Implement these ratings for new programming, sports, and specials across all markets
- Team regularly supports over 200 sellers with 40-50 ad hoc sales requests per week, analyzing and interpreting audience data across the NBCU Owned Television Stations division to support our sales organization (NBC, TEL, RSN, COZI & TELX) and digital properties
- Conduct analyses to understand the consumer and establish competitive advantages
- Team supports over 30 local stations providing backup for market research leads when needed
- Support insights into emerging industry measurement across NBCU Local property’s various platforms
- Aid in development of future sales system involving Nielsen and Comscore and help supply a more efficient workflow
- Manage the...
NBCUniversal
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