Programmatic Account Director

ROLE OVERVIEW

Croud is a digital marketing agency with a unique business model, recently named Sunday Times Best Place to Work 2024.

We are looking for an experienced, highly intelligent, culturally sensitive and creative thinking Programmatic professional with agency background who is passionate about digital marketing, and in particular Programmatic.

Croud’s award-winning Programmatic team works with some of the world’s leading brands, optimising their digital campaigns across Display, Video, YouTube, Podcasts and more, through skillfully managing and purchasing media at scale.

The overall purpose of this role is to support the Programmatic Strategy Director and lead a team of Senior Managers, Managers and Executives in implementing Programmatic strategy for key clients. You will be responsible for the management and delivery of Programmatic scopes for our clients, using both internal resource and our network of specialists, in order to achieve client business objectives and targets. You will be responsible for the effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets. You will also be responsible for ensuring cross channel workflows.

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

RESPONSIBILITIES

• Work with the Client Leadership team to provide senior leadership and strategic guidance to your client portfolio

• Develop and maintain strong relationships across your client base

• Share knowledge, new partners and industry developments with your key clients, keeping them abreast of upcoming changes - becoming a source of truth and an industry thought leader

• Be at the forefront of Programmatic and Ad tech by keeping up to date with industry news, new platforms and technologies and contribute to the development of Croud’s Programmatic proposition

• Identify and develop opportunities to grow revenue from key clients, whether through increased investment in Programmatic or additional channels and services

• Input effectively into the Programmatic Management Team, maintaining standards, improving processes and streamlining delivery across the team

• Lead the delivery of Programmatic services in your team, ensuring a high quality of work that adheres to best practices and meets/exceeds client expectations

• Effectively distribute your and your team's time across all aspects of Programmatic activity from implementation and reporting through to strategy and development as appropriate

• Ensure all client revenues/P&L follow due process in the team

• Co-ordinate and delegate work amongst your team to ensure tasks are allocated effectively depending on skills and resources

• Manage your direct reports, including their development and training needs

• Maintain commercial awareness and ownership of the commercial performance of your team and clients with a focus on costs, revenue and ways of working, to ensure profitable delivery for Croud

PERSON SPECIFICATION

• Degree level education or relevant equivalent experience
• In-depth demonstrable experience in Programmatic advertising; including campaign set up, optimisation and partner liaison
• Excellent communication, organisation, and presentation skills
• A mathematical and analytical mind
• Exceptional client service skills
• Highly organised and an ability to multitask
• Impeccable attention to detail
• Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
• Proven track record of working to deadlines
• Proven time management skills
• Proven ability to negotiate
• The ability to autonomously identify opportunities, generate ideas and formulate strategies
• Leadership skills: managing direct reports, a motivator
• Extensive line management experience, mentoring & training
• Clear passion for digital marketing and ad tech

COMPANY BENEFITS

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

Croud offers competitive starting salaries alongside numerous company benefits.

• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life assurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• IPA Membership
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.