Senior Executive - Data Analyst

Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.

On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.

JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com

What will you do?

• Data Collection and Management: Gather data from YouTube, Facebook, Snapchat, and other relevant platforms using API integrations, data scraping tools, and platform-specific analytics. Ensure data accuracy, consistency, and completeness by regularly validating and cleaning data sets. Maintain comprehensive databases and dashboards for easy access to key metrics and trends
• Analysis and Interpretation: Analyse large datasets to identify trends, patterns, and insights related to audience behaviour, content performance, and platform engagement. Use statistical methods and data visualization tools to present findings clearly and effectively. Perform exploratory data analysis (EDA) to uncover hidden insights and opportunities for growth
• Insights and Recommendations: Develop actionable insights and data-driven recommendations to improve audience engagement and content strategy. Provide strategic guidance on content creation, posting schedules, and audience targeting to maximize reach and retention. Collaborate with content creators, marketers, and product managers to implement data-backed strategies
• Reporting and Communication: Create detailed reports and presentations for senior management, highlighting key performance indicators (KPIs) and insights. Communicate findings and recommendations effectively to stakeholders at all levels of the organization. Monitor and report on the impact of implemented strategies, adjusting recommendations as needed
• Optimization and Testing: Conduct A/B testing and other experimental designs to optimize content and engagement strategies. Continuously monitor platform algorithm changes and update strategies to stay ahead of trends. Suggest improvements for data collection processes and analytics tools to enhance efficiency and accuracy

Who should apply for this role?

• Bachelor’s degree in Data science, Statistics, Mathematics, Computer Science, or a related field.
• Minimum of 2-4 years of experience in data analysis, preferably in a digital media or content-driven environment.
• Proficiency in using analytics tools and platforms such as YouTube Analytics, Facebook Insights, and Snapchat Analytics.
• Strong knowledge of SQL and Microsoft Excel for data analysis and manipulation.
• Experience with data visualization tools like Tableau, Power BI, or similar.
• Excellent analytical skills with a strong attention to detail.
• Ability to translate complex data sets into clear and actionable insights.
• Strong communication and presentation skills.
• Familiarity with social media algorithms and digital marketing strategies

Preferred Qualifications:

• Advanced degree in Data Science, Analytics, or a related field.
• Experience with machine learning techniques and predictive modelling.
• Knowledge of SEO and SEM principles.
• Certification in data analytics or related fields.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.