VP, Enterprise Consumer Marketing

Job Description:

Role Summary/Purpose:

Come join the newly created Consumer Engagement and Brand team to lead enterprise-wide consumer marketing aimed to stimulate spend, inspire usage in more places, and drive loyalty across SYF products and relationships.

Reporting to the SVP, Consumer Engagement, the VP Enterprise Consumer Marketing leader will lead a team in developing and implementing marketing strategies that expand enterprise offers to consumers, including retargeting and cross-sell efforts to expand products in hand and cross-shop, ongoing engagement and retention efforts to drive longer-term relationships with consumers.

This is an opportunity for a customer-obsessed marketer to forge new ground in capturing more of our customers share of wallet. You have a strong marketing acumen, built from experience creating and executing high-impact marketing campaigns across the cardholder journey, being well versed in best-in-class strategies and tactics and have a keen eye on the competitive landscape. You think strategically to identify opportunities to drive growth while rallying others to get behind you. You will partner closely with cross-functional teams, key senior le...