Paid Search Manager

Hybrid
Mid-levelManager
🇲🇽 Mexico
Marketing

Reporting to the VP Paid Search, the Paid Search Manager is responsible for leading the strategy and efficient day-to-day management of assigned client accounts, focusing on innovation and meeting client's target KPIs.

Core responsibilities include:

  • Day to day management of digital media paid search campaigns, focusing on revenue and profit growth and managing within budget goals.
  • Basic to advanced implementation of campaigns on the different search engines in addition to performing or assisting in validation / audits on campaigns of the same team
  • Leading Account Performance and Growth strategy
  • Driving Search Innovation and Testing Initiatives
  • Leading and/or Supporting in Client QBRs
  • Mentoring other team members with In-Platform execution
  • Leading and/or Supporting Internal Team and Departmental Communications

Requirements

  • 3+ years' experience in Paid Search account management with a strong focus on App campaign implementation
  • Certifications within Google Ads (Search, apps, display, video) & bing
  • PMax shopping, Store visits, & GA4 knowledge
  • Apps ( ACE & ACI) , Appsflyer
  • In-depth knowledge of the technologies and processes involved in running Paid Search campaigns (particularly Google Ads & Bing).
  • Google Ads Search certification (preferred)
  • Experience with Search Ads 360 (preferred)

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

 

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